Specialist - Go To Market at MTN Nigeria

Job Description
Reports To: Manager Brand and Marketing

Division: MoMo Payment Service Bank

Description

• Management of all Master Brand Equity Initiatives
• Monitor and ensure prominent visibility of the MoMo PSB brand across the country, using both traditional and digital mediums of advertising
• Prepare relevant documentation and coordination of all marketing agencies (communication, event, media, PR etc.). Documentation will include but not restricted to ; raising contracts, process payment, resolve any issues etc.
• Ensure compliance of the MoMo PSB brand CI rules across all branding materials; POS materials, merchandising materials etc.
• Ensure campaigns are deployed effectively to deliver better value to MoMo PSB
• Effective monitoring and documentation of competitors activities, initiatives, promotions etc.  
• Monitor activities on all MoMo PSB digital touch points including; MoMo PSB Website (home page and top level sections), and MoMo brand presence on other  social networking sites
• Coordinating all Advertising, Public Relations, Sponsorships and Events initiatives for brand building
• Assist with managing sponsorship properties that grow brand affinity and TOMA that can be leveraged for acquisition, retention and usage.
• Assist with managing marketing communication and media companies’ interface and ensuring effective leveraging of Sponsored events
• Assist with managing other internal stakeholder’s requests within the business such as Enterprise solution, Customer Relations, Sales and distribution, Corporate relations etc. Ensuring compliance with CI rules across board.
• Assist to develop and execute brand equity building strategies for Master Brand
• Assist with developing  rollout plans and route to market strategy for all Master brand initiatives
• Evaluate the efficiency and effectiveness of Brand & Marketing strategies and propose and offer suggestions for improvements

Education:

• First Degree in any related discipline
• Fluent in English

Experience:
3 - 7 years’ experience which includes:

• Experience in Fintech, banking or Mobile Money
• Experience working in a global/multinational enterprise with a good understanding emerging markets