Trade Marketing Manager at New Age Mobile Concepts Limited

CORE FUNCTIONS

• Developing and implementing trade marketing strategies to drive sales
• Executing effective trade promotional campaigns and reporting periodically on results and insights
• Coordinating on-boarding and retention efforts (training, support, and incentives) for trade customers; wholesalers, retailers, and distributors
• Analysing market trends and competitor activities to identify trade opportunities.
• Building and maintaining relationships with key stakeholders and external partners
• Monitoring and evaluating the success of trade marketing initiatives
• Coordinating visual merchandising for POS and retail outlets
• Coaching and supporting the sales teams to execute trade initiatives
• Expanding sales opportunities across general and modern trade channels
• Managing the trade marketing budget and allocating the Advertising & Promotion (A&P) budget across relevant channels and tactics
• Increasing ROI, market share, and profitability for all products
• Maintaining solid business relationships with key accounts

QUALIFIERS

• Bachelor’s or Master’s degree in business management, economics, marketing or related field
• 3 - 5 Years of proven experience in trade marketing or a similar role.
• Proficiency in Microsoft Office and marketing software.
• Strong knowledge of the retail industry in Nigeria (FMCG)
• Experience managing trade marketing nationwide within the FMCG sector
• Experience in collating and analyzing large amounts of data
• Strong project management skills
• Certifications in Marketing, Sales, Trade Promotion Management, and Retail Category Management

Skills:

• Strong analytical skills to analyze market trends and competitor activities.
• Excellent communication skills to build relationships with partners and stakeholders.
• Strategic thinking to develop effective marketing plans and campaigns.
• Negotiation skills to secure profitable deals and partnerships
• Attention to detail to ensure accurate implementation of marketing strategies.
• Creativity and innovation

KPIs

• % Increase in brand awareness and recognition
• MoM increase in the number of trade channels and partners
• 3X ROI per trade marketing campaign
• % increase in market share and trade customer retention rates
• Quality of visual merchandising, POS/POP, and trade marketing materials
• Speed and accuracy of decisions
• Quality and sustainability of the relationship between the brand, trade partners, and channels
• Better control of the sales team and trade support initiatives
• Broader control over stock