Website Manager at Rovingheights

Primary Responsibilities

• Stock Audits: Conduct regular audits of stock uploads to ensure accuracy and completeness of the bookstore’s online inventory.

Marketing and Traffic Strategies

• Social Media Campaigns: Assist in the development and execution of social media campaigns and other marketing initiatives to promote the bookstore and its products.
• Traffic Growth: Develop and implement strategies to increase website traffic and improve online visibility.
• Competitor Analysis: Evaluate the websites of competitors to identify trends and areas for improvement.
• User Experience Enhancement: Identify and implement ways to enhance the user experience on the bookstore’s website.

Website Management

• Catalog Management: Manage and maintain site catalogs, ensuring accurate and timely upload of product details.
• Product Launches: Execute site updates to ensure error-free and timely product launches.
• Product Descriptions: Write and edit engaging and accurate product descriptions to attract and inform customers.
• Content Audits: Conduct regular content audits to eliminate redundant products and keep the website’s catalog up-to-date.

Sales and Customer Service

• Sales Performance: Drive the sales performance of the website by optimizing product listings and promotional strategies.
• Promotional Campaigns: Manage and execute promotional campaigns to boost sales and customer engagement.
• Customer Insights: Provide insights on customer shopping trends to help inform marketing and sales strategies.
• Customer Service: Ensure excellent customer service by addressing and ensuring the timely resolution of customer issues.

Collaboration and Operations

• Order Fulfillment: Work closely with the Inventory & Operations team to ensure smooth and efficient order fulfillment.
• Brand Alignment: Collaborate with all staff and management to ensure that the website aligns with the bookstore’s brand strategy and meets organizational standards.

Technical Responsibilities

• Website Updates: Regularly update HTML, CSS, and JavaScript to keep the website functional and up-to-date.
• Front-End Accuracy: Review the front-end of the website for accuracy, ensuring a seamless start-to-finish process for customers.
• User Experience Improvements: Continually improve the user experience of the website to enhance customer satisfaction and engagement.

Analysis and Reporting

• Metrics Analysis: Provide detailed analysis and reporting on key performance metrics to track the success of website initiatives and identify areas for improvement.
• Traffic Growth Strategies: Create and implement strategies to grow web traffic metrics and achieve the bookstore’s online goals.