Job Opportunites at Wakanow

Job Description

• Management of all ongoing automated and lifecycle emails to communicate Wakanow product offerings and value proposition
• Manage the email campaign queue and coordinate with internal stakeholders.
• Perform A/B testing and focus groups; analyze results to improve email metrics.
• Ensure all email campaigns comply with current email best practices.
• Build campaigns, test, and optimize content and email cadence to hit KPI goals.
• Ad hoc and weekly KPI reporting.
• Oversee email campaigns from concept to completion, including distribution and analytics, to maximize revenue and ROI Manage audience strategy and deploy initiatives based on the target audience.
• Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion, and growth goals.
• Build expertise and become a subject matter expert in email design.
• Managing trigger email campaigns throughout the customer lifecycle to maximize sales.
• Carrying out segmentation of the database and implementing remarketing strategies 
• Analysis of current email marketing campaigns and making recommendations for improvement

Requirements

• Experience with email automation and personalization and familiarity with using marketing automation tools 
• Intermediate proficiency with HTML and CSS
• Experience with audience segmentation and targeting
• Ability to prioritize and think strategically
• High standards and an eye for detail
• Experience with B2B and B2C marketing
• Ability to work with levels of ambiguity and solve problems independently 
• Ability to manage, communicate, and collaborate cross-functionally

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Job Description

• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the technology team to ensure SEO best practices are properly implemented on newly developed code
• Blog content creation and management
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Optimizing copy and landing pages for search engine optimization
• Tracking important SEO metrics including organic traffic, conversion rates and time spent on page

Requirements

• Work experience as an SEO Specialist or similar
• Familiarity with keyword research and management tools
• In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends etc)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO

go to method of application »

About the job

• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the technology team to ensure SEO best practices are properly implemented on newly developed code
• Blog content creation and management
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Optimizing copy and landing pages for search engine optimization
• Tracking important SEO metrics including organic traffic, conversion rates and time spent on page

Requirements

• Work experience as an SEO Specialist or similar
• Familiarity with keyword research and management tools
• In-depth experience with website analytics tools (e.g, Google Analytics, WebTrends etc)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO