Business Development Technical Marketing Specialist at Enlighture Technology

Job Description:

We are seeking a driven and experienced Business Development Technical Marketing Specialist to join our dynamic marketing team. The ideal candidate will possess a unique blend of technical acumen and business development skills, with a passion for driving growth and cultivating new business opportunities. As a Business Development Technical Marketing Specialist, you will play a pivotal role in identifying and pursuing new business prospects, while also leveraging your technical expertise to effectively market our products and services to potential clients.

Responsibilities:

• Identify and evaluate new business opportunities, including strategic partnerships, alliances, and potential clients, to drive revenue growth and expand market reach.
• Develop and execute targeted business development strategies and initiatives to generate leads and cultivate relationships with key stakeholders.
• Collaborate with marketing and sales teams to develop and implement integrated marketing and business development campaigns that align with company objectives.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation.
• Collaborate with cross-functional teams to develop and implement comprehensive marketing plans and campaigns.
• Create compelling marketing materials, including product brochures, whitepapers, case studies, and website content, that effectively communicate the value proposition of our products and services.
• Translate technical features and benefits into clear and persuasive messaging for various marketing channels, including digital, print, and events.
• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape.
• Develop and maintain a deep understanding of our products, target audience, and industry trends to inform marketing strategies and messaging.
• Plan and execute marketing events, such as webinars, trade shows, and conferences, to generate leads and increase brand awareness.
• Track and analyze the performance of marketing campaigns and initiatives, and provide recommendations for optimization.
• Collaborate with sales teams to develop sales enablement materials, such as presentations and sales collateral, to support the sales process.
• Stay up-to-date on emerging technologies, industry trends, and best practices in technical marketing.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in technical marketing, product marketing, or related field.
• Strong technical aptitude and ability to quickly understand and articulate complex technical concepts.
• Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences.
• Experience creating marketing materials, such as whitepapers, case studies, and presentations.
• Proficiency in digital marketing tools and platforms, including marketing automation, CRM, and analytics tools.
• Highly organized with strong project management skills and attention to detail.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Experience working in tech industry is a plus.

Benefits:

• Competitive salary
• Comprehensive benefits package
• Opportunities for professional development and growth
• Fully Remote