Product Manager West Africa at Roche

The Position

Roche Diabetes Care in Lagos is seeking a Product Manager for a 1 year fixed-term contract. The successful candidate will be required to develop, communicate and implement the ideal product strategy for the allocated region portfolio taking into account market intelligence and trends, in order to secure optimum positioning, profitability and growth.  You will be required to work with external partners and stakeholders to form strategic alliances for maximum market penetration.

Key Responsibilities

• Developing and implementing the country specific market vision and strategy within the assigned region (focus countries to be agreed upon).

• Development and implementation of the focus countries marketing plan, including the roadmap for services, solutions and product offerings, ensuring that these support the corporate objectives (including strategies, promotional spend and sales).

• Forecasting and phasing of products within the responsible countries, as well as product life cycle within these countries.

• Management of the assigned promotional budget.

• Development (as appropriate), localisation and implementation of campaigns relevant to marketing plan. 

• Management and implementation of marketing tactics (congresses, promotions, customer messaging) as described in the marketing plan.

• Managing the local advertising agency by providing latest data, briefing updates and enhancements, defining delivery deadlines and coordinating that deliverables are received as budgeted, specified and within deadline.

• Measurement and reporting performance of all marketing campaigns and assess against goals (ROI and KPIs).

• Monitoring the effectiveness and appropriateness of the marketing strategy and on-going achievement of the set sales targets by interacting and liaising with the Sales Managers and Sales Representatives, gathering feedback, interpreting and amending strategy as required.

• Preparing regular marketing activity reports.

• Inspiring, enthusing and motivating key stakeholders, both internal and external, about the relevant brand and products of Roche Diabetes Care.

• Product training within the assigned region, for both internal and external stakeholders.

• Researching, planning and garnishing insights of competitors and similar products within the markets of responsibility, in order to produce relevant and differentiated/competitive marketing plans.

• Collaborating and engaging with Management Centre marketing team, to facilitate feedback on market insights and dynamics, as well as providing inputs as required to development of campaigns, product messaging and brand related marketing topics.

• Ensuring avoidance of silo work-streams and mobilisation towards achieving overall business objectives and work efficiencies.

• Collaborating and engaging with relevant stakeholders within the Management Centre (sales teams/ key account managers) in order to drive business objectives.

• Key Opinion Leader (KOL) engagement and relationship management within territory.

• Providing customer service levels within the framework of "Going the Extra Mile", but not to the detriment of Roche.

• Performing basic complaint management functions which includes but is not limited to receiving a case from the customer and reporting it to the DC call centre for capturing and investigating.

• Managing full compliance and support of the corporate culture and ethics of all product management activities by maintaining expertise, abiding with compliance requirements, managing compliance and communicating legal and compliance requirements at all times.

You, as an ideal candidate, will have the following skills, experience and education:

•  Experience: 3-5 years experience in Healthcare Marketing or Sales.

• Qualifications: A Business qualification e.g. IMM, MBA will be an advantage.

• Other requirements: Pharmaceutical/ Medical Device Industry, Marketing, Product Strategy and Sales knowledge. Knowledge of Market Access would be beneficial.