Latest Jobs at Coca-Cola

What You will Do for Us:

• Responsible to step up our execution intelligence and capabilities through digital tools and advanced analytics, in order to accelerate our Portfolio incidence while expanding our margins through better segmentation and execution capabilities.
• Responsible to optimize and evolve current PICOS and execution based on top line impact, shopper experience and ROI evaluation powered by Segmentation Capabilities. Develop an intelligence engine to better understand the impact of various executional components (Coverage, SOVI, SOCI, Market Assets placement, etc.) and define what works best according to the market conditions and business objectives, as well as prioritize and produce guidelines accordingly to be implemented across the operating unit.
• Responsible to design effective availability tools to improve our NARTD portfolio distribution across channels. Work on both sides of the equation, Coverage expansion and Out of Stocks reduction by developing powerful methodologies in partnership with our Bottling partners.
• Responsible to set up a sustainable category management process within the system to maximize our portfolio profitability at the POS and adapt to market dynamics and consumer trends.
• Leverages advanced analytics for opportunity identification and technology for solutions scalability.
• Ensures supporting processes and tools for tracking and replicability across the operating unit (e.g. iRED, etc.).
• Documents Execution designs, tests and learnings, by integrating solid Playbooks for subsequent rollout across the operating unit.
• Standardizes the use of Execution excellence tools across the System privileging effectiveness, simplicity and productivity. Promotes the use of selected tools across Bottlers to gain uniformity and economies of scale.
• Oversee the development, execution and improvement of the Execution/Excellence/Legacy Cup across the operating unit to ensure execution is fully aligned with the operating unit strategy and evaluated homogeneously across geographies
• Standardizes the use of Execution excellence tools across the System privileging effectiveness, simplicity and productivity. Promotes the use of selected tools across Bottlers to gain uniformity and economies of scale.
• Ensures supporting processes and tools for tracking and replication across the OU.
• Documents Execution designs, tests and learnings, by integrating solid Playbooks for subsequent rollout across the Operating Unit.

Role Requirement

• 10+ years of experience in Channel Strategy, Value to Market and Commercial Execution.
• Proven Strategic and Analytical Skills as well as outstanding influencing skills.
• Ability to think from planning to execution and solid system commercial and brand management
• Highly developed leadership and influencing skills are a must to positively influence our multi-functional system teams
• Strong combination of analytical and strategic thinking capabilities, strong Consumer and Customer understanding, as well as a hands-on mentality – the ability to conceptualize plans from scratch and very solid understanding of the Right Execution Daily (RED) process and – systems.
• Desirable to have Bottler experience

What We Can Do For You 

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter. 
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.  
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation

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What You will Do For Us:

• Develop the integration and execution of marketing plans in country/region with the relevant bottling partner. Also integrate plans with local commercial strategies together with country team and bottler (objectives, DME investments, tracking execution and success metrics, activity calendars, including Innovation projects and end to end marketing.
• Provide input on Regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenses and local innovation opportunities.
• Co-create on development of market-level innovation projects
• Oversee localization and real-time amplification of campaigns within the country/region, providing input to relevant Operating Unit team.
• Manage brand activation at the local level, including POSM activations, consumer promotions, experiential marketing, and events (leveraging mkt assets), in coordination with bottling partners
• Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Country routines together with Country Managers.
• Identify needs for campaign localization or customization as necessary.
• Provide input on media buying (in partnership with internal media team and agencies).
• Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations.

Education Requirements:

• Bachelor's Degree in Marketing or related fields

Related Work Experience:

• 4 years marketing and leadership experience.
• Business and commercial acumen.
• Experience working in cross-functional and cross-geographical teams is preferred.
• FMCG Experience is an added advantage

Functional Skills:

• Brand activation and execution of marketing plans                                
• Project Management                                  
• Business / Commercial Acumen                                   
• Relationship management (with internal & external stakeholders) 

Skills

Media Planning; Influencing; Sponsorships; Local Advertising; Shopper Marketing; Online Marketing; Marketing Activation; Consumer Segmentation; Digital Media Strategy; Competitive Assessments; Creative Briefs; Marketing Strategies; SWOT Analysis; Brand Positioning; Group 

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What You’ll Do For Us

• Manage the marketing plans and integration of plans in country/region with the relevant bottler. Also integrate plans with local commercial strategies together with Franchise team and bottler (objectives, investments, tracking execution and success metrics, activity calendars, including Innovation projects and Integrated Marketing Campaigns).
• Provide input on regional brand plans (activities, calendars, execution of allocated Direct Marketing Expenditure) and local innovation opportunities
• Co-create on development of market-level innovation projects and provide market input for Operating Unit led Integrated Marketing campaigns (as applicable)
• Oversee localization and real-time amplification of Integrated Marketing campaigns within the country/region, providing input to relevant Integrated Marketing team
• Manage brand activation at the local level, including activations, consumer promotions, experiential marketing and events (leveraging mkt assets), in coordination with bottlers
• Lead country/region marketing preparation and participation in key business System Review meetings. Support coordination of Franchise routines together with Franchise Managers
• Work closely with Platform services to ensure timely procurement process management and compliance related to brand activations
• Key marketing representative of respective country/region with the overall responsibility for the local relevance, alignment and implementation of marketing plans. Work closely with Franchise team, Bottlers and collaborate across all functions to deliver the plan as measured by volume, share and profit

Role Requirement

• Bachelors degree in Marketing or related fields
• 10+ Years of Marketing and leadership experience
• Direct experience with marketing activation
• Experience working in cross-functional and cross-geographical teams is preferred
• Ability to provide nuanced country/regional level input on marketing strategy and plans (e.g. consumer / shopper insights)
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
• Ability to identify needs for campaign localization or customization as necessary
• Ability to provide input on media buying (in partnership with Marketing procurement), as necessary

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation