Digital Marketer/Content Creator at Micserah Online

Location: Ikeja, Lagos

Job Description
Your Challenge:

• As Digital Marketing Specialist you will lead our paid search engine marketing campaigns. We are looking for someone who has SEM expertise to drive the development of our customer base.
• Drive customer acquisition through online channels such as SEM, social, mobile, display and head our affiliate program.
• Plan, implement, manage, analyze and optimize advertising campaigns across multiple channels, with focus on search, display, and social media outlets.
• Compile and document campaign analysis, performance reports and measure ROI to share with key stakeholders.
• Proactively learn about search engine behaviors, technology, news and strategies and present key developments and discoveries with the other team members via internal communications.
• Develop creative and new ways to market our products through emerging social advertising channels.
• Investigate and assess opportunities from new media channels to accelerate growth.
• Initiate and deliver creative, compelling and persuasive optimized content across various SEO and social media campaigns
• Produce guest posts, features, product descriptions, blog posts, press release, guides, promotional copy for and competitions and other contents as required.

Who You Are

• At least 1 year of experience with online and digital marketing, and/or traffic acquisition
• Experience with Google AdWords, Google Analytics and Programmatic buying
• Have an understanding of Advertising
• Proficient Excel skills including the use of pivot tables
• Excellent communications skills with an analytical approach
• An optimistic outlook - you see the glass half-full
• Able to work independently and as part of a team
• Entrepreneurial attitude