National Trade Marketing Manager at Adexen

Job Reference: 1359

Job Description

• Effectively Managing the capacity & capabilities of field sales to deliver share volume & Moment of Choice (MOC) Targets behind brilliant in market execution of all BTL activities
• BTL activities sufficiency and success rate
• Differentiated opportunities in each Region are effectively exploited behind tactical activities
• Regional activities reflecting channel, shopper & customer needs and on time
• Discipline in activity tracking and evaluation, tactical (divisional activities) budget sufficiency and effectiveness
• Enabling Joint Value creation with customers
• Must be at the heart of planning, execution, and evaluation of all strategic and tactical trade, shopper and customer related BTL initiatives
• Works in close collaboration with the Commercial Director and Brand Owners in defining implementable, custom-fit, effective and cost-efficient programs to win-with-customers and consumers
• Designs channel specific intervention programs on all Brands in the company portfolio
• Ensure that ALL Brand activity calendar, planning, and timings are such that field sales capacity and capability are efficiently utilized
• Provide field sales team with tools and support materials to drive brilliant execution of BTL activities/sales drivers with customers in Line with global best practice & standards
• End-to-end responsibility of all Trade Marketing lead tactical (regional / national) activities, tracking & measurement & Evaluation (M&E)
• Input to JUBP process (category strategy, trade strategy, game plan, sales unit plan etc.)
• Regional (tactical) Below The Line (BTL) budget effectiveness and control
• Ensure RTM is fully capable of delivering on activation
• requirements and intervene where required
• Stakeholder Management: Manage relevant communications and implementation updates to Commercial Director, Field Sales and Brand Owner Teams
• Be a key contributor/driver of the overall growth and development of the Commercial Organisation

Expectations

• A graduate with minimum 3-5 years experience gained across sales/consumer/customer marketing.
• A good understanding of Sales Capabilities and tools and how these interact together to deliver brilliant execution in Field Sales.
• Previous experience of coaching/leading others and getting results through teams as well as good commercial understanding, strong numerical skills, a high level of computer literacy are important.
• Previous experience of working with other parts of Sales and/or other functions is particularly valuable.
• Good communication skills -written and verbal
• Good IT skills.