Brand Manager at Quality Foods Africa

Job Description

• Development of brand marketing strategies to establish strategic direction and program positioning.
• Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.
• Planning and executing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs.
• Developing and implementing strategies that resonate with the target market.
• Planning and executing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Researching and analyzing consumer behavior, market trends, and competitor activity.
• Understand the products and services offering and approach of key competitors.
• Ensures all branding and key information strategies are in line with the overall business strategy without compromising the brand’s integrity.
• Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to management and key stakeholders. These documents include marketing briefs, competitive analyses, campaign recap decks, etc.
• Provide feedback on product development and service offers and participates in their development; collaborate to create, launch, and track the performance of product and service offerings in our markets
• Developing, executing, and coordinating the brand and promotional activities.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

Requirements

• Candidates should possess an HND / B.Sc Degree with 3+ years relevant work experience.