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Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, regis...
ABOUT THE ROLE
The role is responsible for driving business performance in-store and designing marketing strategies and activities that focus on optimizing sales and maximizing our brand's presence within the HORECA channel, leading to profitable growth. The role designs and leads the HORECA Channel Marketing strategy, starting from identifying at-home channels’ big bets to the moment when Channel strategy is cascaded to our Sales Teams and executed with excellence to the delight of our customers and by creating unique experiences for our shoppers in stores.
KEY RESPONSIBILITIES
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