Content Creator at a Leading Beauty Company

Job Description:

We are searching for talented Content Creators and Performers who are passionate about the platform and deeply understand its culture. This role encompasses a wide range of skills, including creative conception, writing, shooting, and actively performing in TikTok and social media videos. As a representative of our renowned brand on TikTok and other platforms, you will play a crucial role in keeping us connected with the platform's audience and staying up-to-date with the latest TikTok and social trends. Your creativity and expertise will be instrumental in effectively communicating our brand's message and engaging with our TikTok community.

Responsibilities:

• Develop and execute creative concepts for TikTok and social videos that align with the brand's image and target audience.
• Create engaging and visually appealing TikTok and social content related to skincare, beauty, and wellness, including product demonstrations, tutorials, tips, and trends.
• Stay up-to-date with the latest TikTok and social trends, challenges, and algorithm updates to ensure content remains relevant and optimized for maximum reach and engagement.
• Collaborate with the marketing and creative teams to brainstorm ideas and strategies for TikTok and social content that aligns with the brand's marketing objectives.
• Use editing tools such as In-shot and Capcut to enhance the quality of TikTok and social videos, ensuring they are visually appealing and well-edited.
• Develop tactics for growing followers and engagement across each TikTok account, meeting ambitious follower targets
• Perform confidently on camera, showcase products, demonstrate skincare routines, and deliver compelling messages to captivate the TikTok and social media audience.
• Interact with followers and respond to comments, engaging in meaningful conversations and building a strong community on the brand's TikTok and another social account.
• Monitor and analyze performance metrics of TikTok content and other social media content, including views, likes, shares, and comments, and provide insights and recommendations for optimization and improvement.
• Collaborate with influencers and other content creators to enhance brand awareness and reach on TikTok and other social media platforms.
• Stay informed about industry trends, competitors' TikTok strategies, and user-generated content to identify opportunities for differentiation and innovation.
• Maintain brand consistency and ensure all TikTok and social media content aligns with the brand's values, messaging, and guidelines.
• Continuously explore new ideas, formats, and approaches to create unique and attention-grabbing TikTok content that drives traffic, engagement, and brand loyalty.

Requirement:

• Proven experience as a digital content creator, with a strong portfolio showcasing successful content campaigns on various social media platforms.
• Proficiency in content editing tools such as In-shot and Capcut to create visually appealing and innovative videos.
• In-depth understanding of TikTok and other social media algorithms and demonstrated ability to create content that resonates with TikTok users.
• Knowledge of TikTok and social media itself, including filming, editing, and features
• Experience in managing TikTok accounts (either personal or business accounts)
• Experience in content creation and presentation of ideas
• Experience in sourcing viral content
• Experience in video editing
• An understanding of social media analytics and how to apply it
• Excellent written and verbal communication skills
• Excellent time management skills with evidence of being able to balance projects and prioritise
• A deep understanding of Tik Tok and the wider social and media landscape
• A proven ability to problem-solve and change approaches with trends or shifts on social media platforms