Content Manager at Coca-Cola

Job Description Summary
What you will do:

• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
• Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
• Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
• Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Education and Experience Requirements

• Bachelor’s Degree required. 
• 5 - 7 years of experience working in a strategic marketing capacity
• Experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.

Key Knowledge Requirements:

• Exceptional written and verbal communication skills.
• Articulate complex ideas in a clear, compelling manner.
• Collaborate and build consensus.
• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies.
• Lead and shape consumer research.

Work Focus:

• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.

Communication Focus:

• Communicate with both internal and external parties.
• Responsible for sharing information and influencing others.

Skills:

• Analytical Techniques
• Brand Architecture
• Brand Positioning, Channel Management
• Competitive Assessments
• Consumer Segmentation
• Creative Development
• Digital Media Strategy
• Leadership, Marketing Strategies
• Media Planning
• Problem Solving
• Quantitative Research
• Social Media Strategies
• SWOT Analysis.