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eLIMU is a leading digital education content provider in East Africa, based in Kenya. The organisation is focused on creating interactive and engaging, contextually relevant Digital Learning resources to improve learning outcomes for students across Africa. This role is responsible for coordinating the activities focused on creating innovative digital learni...
Job Purpose
As Communications Manager will be responsible for developing and executing a strategic communication plan focused on creating visibility for the Education Practice's work; our programmes, and products. The Communications Manager will serve as the creative coordinator for all communications initiatives including social media awareness efforts.
Key Responsibilities
Design content marketing strategies, and an editorial calendar for eLIMU as a whole as well as for individual products.
Undertake content marketing initiatives to achieve business targets
Collaborate with design and communications teams to produce high quality multimedia content
Deliver engaging content on a regular basis and inspire team members
Optimise content considering SEO and Google Analytics and Social Media Analytics
Analyse web traffic metrics
Share engaging content regularly through various social media and digital channels, ensuring strong web presence
Receive customer feedback and generate ideas to increase customer engagement
Qualifications
Portfolio that demonstrates experience as a Content marketer
Understanding of web publishing requirements.
Ability to predict audience preferences with an editorial mindset.
Hands-on experience with SEO and web traffic metrics.
Expertise in social media platforms and trends
Project management skills and attention to detail.
Excellent communication and writing skills in English.
BSc degree in Marketing, Communications, or relevant field.
Additional Information
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