Data Analyst - Growth at Kuda Bank

Role overview

Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioural data to establish insights and ensure we make data-driven decisions around product and channel experimentations, by focusing on the highest ROI growth tactics.

Responsibilities

• Develop, own and champion how we leverage data from our growth analytics stack.
• Analyze, and where required build, datasets that enable better understanding of growth KPIs, campaign performance and user engagement.
• Productionise dashboards that automate core reporting.
• Conduct in-depth analyses to improve customer acquisition, engagement, retention, referral, segmentation and revenue across multiple channels. Understand trends and identify opportunities to move these key user growth metrics.
• Generate insights into what campaigns and channels are most effective.
• Design and analyze experiments to improve user acquisition, product adoption, and spend efficiency of marketing campaigns.
• Support the team to navigate the evolving privacy changes.
• Be comfortable with cross-functional collaboration and delivery.

Requirements

• 3+ years of working experience as a growth or digital marketing analyst.
• Strong understanding of mobile app technologies and attribution.
• High proficiency in SQL.
• Have development experience with Business Intelligence/ visualization tools (ie. Looker)
• Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)

Advantageous

• Experience in the Fintech or Gaming industry
• Knowledge of African markets
• Understanding of versioning control (ie. Git, BitBucket or other similar technologies)
• Experience with data modeling (ie. dbt)
• Understanding of SKAdNetwork
• Experience with media mix modelling
• Bachelor's degree in CS, Statistics, Business, Economics, or related field