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Kuda is a full-service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly, and save more.
Role overview
Kuda is looking for an experienced Data Analyst who can mine attribution, engagement and behavioural data to establish insights and ensure we make data-driven decisions around product and channel experimentations, by focusing on the highest ROI growth tactics.
Responsibilities
- Develop, own and champion how we leverage data from our growth analytics stack.
- Analyze, and where required build, datasets that enable better understanding of growth KPIs, campaign performance and user engagement.
- Productionise dashboards that automate core reporting.
- Conduct in-depth analyses to improve customer acquisition, engagement, retention, referral, segmentation and revenue across multiple channels. Understand trends and identify opportunities to move these key user growth metrics.
- Generate insights into what campaigns and channels are most effective.
- Design and analyze experiments to improve user acquisition, product adoption, and spend efficiency of marketing campaigns.
- Support the team to navigate the evolving privacy changes.
- Be comfortable with cross-functional collaboration and delivery.
Requirements
- 3+ years of working experience as a growth or digital marketing analyst.
- Strong understanding of mobile app technologies and attribution.
- High proficiency in SQL.
- Have development experience with Business Intelligence/ visualization tools (ie. Looker)
- Possess strong knowledge of mobile app growth metrics (LTV, CR%, Churn)
Advantageous
- Experience in the Fintech or Gaming industry
- Knowledge of African markets
- Understanding of versioning control (ie. Git, BitBucket or other similar technologies)
- Experience with data modeling (ie. dbt)
- Understanding of SKAdNetwork
- Experience with media mix modelling
- Bachelor's degree in CS, Statistics, Business, Economics, or related field
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Role overview
We’re searching for an experienced Senior Product Manager to join the Cards team at Kuda. As a member of the Product team, you will be responsible for owning the development and execution of our product strategy for Cards.
In this role you will be directly responsible for the entire Cards product area which includes taking care of user experiences, behind-the-scenes integrations, and tooling when issuing both physical and virtual cards, cards delivery in-app experience, card management functionality, chargeback experience, transaction and notification experience, making sure using Kuda card is a satisfying experience. Credit cards and loyalty programs will also be part of what you’d be working on in partnership with our credit and growth teams.
As a Senior Product Manager for Cards, you’ll partner with our Design, Engineering, Analytics, Data Science, and Core Product teams to create a roadmap full of features, products, experiments, and understanding which will help to drive the numbers.
You'll work with a high-performing, entrepreneurial, and product-focused group of engineers and designers, in a highly collaborative and fun environment.
In this exciting role, you'll have the opportunity to make a massive impact on the company, the product, and most importantly, on the lives and livelihoods of our amazing users!
Responsibilities
- Take full ownership of the Cards funnel metrics, utilizing these to direct your roadmap, share performance with C-Suite executives, and spot day-to-day issues
- You are responsible for the discovery, development, and improvement of new and existing features within the Cards product area (both user experience and behind-the-scenes systems, integrations, and tooling). You manage external product partners as well as internal stakeholders and communication.
- You interface with legal and regulatory teams, operations, and customer experience to ensure that the desired economic and operational KPIs are met throughout the lifecycle of the product portfolio.
- Own the full product discovery and delivery process from identifying the problem to ideating/researching to delivering and then iterating
- Develop, prioritize, and regularly review your roadmap ensuring your key metrics align with Kudas OKRs.Then, build consensus, and coordinate with a team of engineers, designers, and analysts to ship high-quality experiences.
- Build world-class experiments and features using data, research, and collaboration to lead your thinking. Define methods and metrics for identifying success and failure
- Coordinate resources, and create project timelines, to ensure on-time delivery with the highest quality
- Deliver features and products that will create amazing user experiences and validate these with customers
Requirements
- 3+ years of experience in product management or similar roles.
- Demonstrable working experience within banking or fintech product user journeys.
- Understanding of cards and card schemes, as well as previous experience with cards or card-related products.
- You will have a strong understanding of the mobile ecosystem.
- You will be both technically savvy as well as customer-focused, with the ability to create workflows with Engineers, UX Skills to assist you in interacting with Designers and a customer-focused mindset that allows you to create a product that allows for consistency throughout our customer experience.
- Test & learn mindset; you are focused on failing and learning fast using experiments and data to lead the way
- Making an Impact: you have a proven track record of delivering impactful changes
- A data-driven self-starter who can work with the other product managers in the group to own the onboarding funnel metrics - obsessed with bringing on more, higher quality, new customers
- Data confidence; you are comfortable using, manipulating, and analyzing data to help understand problems or measure outcomes
- Bias for execution; you focus on defining the right MVP, making difficult trade-offs, and shipping effective features
- Exceptional curiosity; you’re unafraid to ask questions, tinker, and learn to help drive product success
- Ability to analyze data from a variety of sources to identify key insights, pinpoint optimization opportunities, and inform product decisions
Advantageous
- AB Testing Experience
- Worked within the Fintech space.
- Knowledge of African markets.
- An obsession with user experience.
- A desire to build something great.
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