Digital Marketer at Alan & Grant

Industry: Financial Services

Job Summary

• The aim for a position and function is to improve to chart our narrative and share our incredible stories!
• As a digital marketer, you will craft both a vision for and execute on a strategic communication plan that is aligned with the growth of the business, our industry as a whole, our company milestones, community, and product launches.
• The Director will serve as the creative architect for all internal and external Communications and will manage the work of the Communications Team.

Duties & Responsibilities

• Optimize our digital marketing campaigns for the best possible targeting in order to grow and expand our pool of leads.
• Customer analysis: Looking at the history/behavior of our past customers to draw up customer personas.
• Channel analyses: the digital marketer will explore all the potential channels available to us, including our offline cannels and draw up a scale, from strongest (in terms of number of potential customers on the channel, cost of using the channel and ease of implementation) as well as exploring the possible synergy between channels
• Channel setup: the digital marketer will assist with setting up our channels to the best utility possible; collaborating with the in-house team to create a content calendar
• Funnel set-up: Using information from our customer analysis, and working with the in-house team, the digital marketer will chart the client journey and define such things as the lifetime value of a customer, and the cost of acquiring a customer, and set up the best route to maximize results and minimize acquisition costs.
• Iteration: This cycle will then be kept in constant optimization using real-time learnings from the data collected using analytical tools.
• Work with internal stakeholders to create and plan a variety of campaigns across a range of digital channels.
• Assist in the maintenance and monitoring of keyword bids, manage and maintain updates for keyword lists and provide recommendations for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Generate detailed analysis and reports of campaigns, providing reports for all major metrics, goals tracking, conversion tracking, and other paid search initiatives.
• Analyze and maximize ROI for monthly allocated pay per click budget, and allocate budget for.