Digital Marketing Manager and Content Creator at Lagos Business School

Purpose of Position

• The Digital Marketing Manager will provide good campaigns and publicity for the Centre; And also create stories and content from the work we do to promote the initiative.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Job Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns;
• Design, build and maintain all social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Be responsible for the creation and management of recording of all trainings and materials that would be used in the program
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with agencies and other vendor partners.

Requirements
Education:

• Degree in Marketing or a related field.

 Experience:

• Minimum of five years professional experience in lead management role.
• Proven working experience in digital marketing.

Competencies Required:
To be successful in this role the candidate must possess the following:

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid knowledge of website analytics tools
• Strong analytical skills and data-driven thinking.