Digital Marketing Officer at DO.II Designs Limited

Position Overview:

• The Digital Marketing Officer will be responsible for developing and implementing digital marketing strategies to drive brand awareness, engagement, and sales.
• The ideal candidate is passionate about design, has a keen understanding of digital marketing trends, and is skilled in utilizing various online platforms to achieve business goals.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote DO.II Designs' products and services.
• Identify target audiences and create tailored marketing campaigns to reach and engage them effectively.
• Maintain a coherent and consistent look and feel for the brand in all design and brand communication materials, including engagement with vendors on logo, font, and colour usage.
• Website uploads, routine site and content maintenance and updates to ensure site aligns with business goals and objectives.
• Engage with relevant team to ensure site security, optimize loading speed, and debug pages or fix links and images.
• Design engaging and visually appealing content for digital channels, including social media, email marketing, and the company website.
• Optimize website content for search engines to improve organic search rankings.
• Plan and execute paid search campaigns to drive traffic and conversions.
• Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics and social media insights.
• Provide regular reports and recommendations for optimizing strategies based on data insights.
• Develop and implement email marketing campaigns to nurture leads and retain customers.
• Create and manage email lists, ensuring compliance with relevant regulations.
• Work closely with cross-functional teams, including sales, projects, and customer service, to ensure alignment and support for marketing initiatives.
• Carry out any other duties that may be required

Qualification and Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience 2-3 years in digital marketing, preferably within the interior design or home decor industry.

Required Skill & Competence:

• Strong understanding of digital marketing channels, including social media, SEO, SEM, and email marketing.
• Proficiency in using marketing tools, photography and graphic design software’s such as Adobe Suite (InDesign, Illustrator, Photoshop), Canva, Zoho and Microsoft Office Suite 
• Understanding of digital analytics and metrics and the tools to manage and evaluate them, like Google Analytics, webmaster tools, Hubspot, Href and other relevant insight tools.
• Improve website ranking and online search results using SEO and SEM, thereby driving sales leads.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team in a fast-paced environment.