Digital Marketing Officer at Halogen Group

Job Overview

Are you passionate about digital marketing? We want to hear from you! We are seeking a young Digital Marketing Officer to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

Responsibilities

• Plan and execute all digital marketing efforts, database marketing, email campaigns, social media, and display advertising.
• Design, build, and maintain our social media presence.
• Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Identify trends and insights to optimize spending and performance.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and enhance user experience.
• Utilize strong analytical skills to evaluate the customer experience across multiple channels and touchpoints.
• Optimize conversion points and user funnels.
• Collaborate with agencies and vendor partners.
• Evaluate emerging technologies, providing thought leadership and perspective for adoption where appropriate.

Requirements and Skills

• BS/MS degree in marketing or a related field.
• Proven experience in digital marketing.
• Must be between the age of 20- 27 years.
• Demonstrable experience in leading and managing SEO/SEM, database marketing, email campaigns, social media, and/or display advertising.
• Highly creative with experience in identifying target audiences and devising engaging, informative, and motivating digital campaigns.
• Experience in optimizing landing pages and user funnels.
• Proficient in A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Working knowledge of ad-serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.