Digital & Social Marketing Specialist at Ultimum Limited

Job Purpose

• The Digital & Social Marketing Specialist will be responsible for maintaining UL brands online presence and sales through various marketing campaigns.
• The incumbent will research, strategize with other functions and external stakeholders, and create content for successful campaigns.

Key Job Roles & Responsibilities

• Plan and execute campaigns across different channels, including web, SEO/SEM, email, social media, and display advertising.
• Strategize to reach the target audience effectively and maximize brand visibility.
• Oversee UL brands social media accounts, ensuring consistent messaging and engagement with the audience.
• Create and distribute content, monitor interactions, and manage social media campaigns.
• Analyze the effectiveness of all marketing campaigns.
• Measure key performance indicators (KPIs) and return on investment (ROI) to assess campaign success.
• Stay up to date with industry trends, optimize spend and performance based on insights.
• Brainstorm creative growth strategies to enhance campaign outcomes.
• Work closely with marketing agencies, programmers, and external vendors.
• Ensure campaigns launch on time and within budget.
• Collaborate with other internal and external stakeholders to create landing pages and enhance user experience.
• Instrument conversion points and evaluate end-to-end customer experiences across multiple channels.
• Evaluate emerging technologies and recommend adoption where appropriate.

Experience & Academic Requirements

• Bachelors degree or HND in marketing or any other related discipline.
• Certifications in Digital marketing can be an added advantage.
• 2 -5 years of cognate experience in managing Digital Marketing projects.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Key Competency Requirements

• Strong understanding of Digital Marketing tools and methodologies.
• Effective planning & organizing
• Results orientation
• Excellent communication skills
• Analytical, reporting and communication.
• Excellent interpersonal and communication skills.
• Pleasant, personable demeanour (face-to-face, on the phone, and via email).
• Keen ability to multi-task; self-starter with initiative to address problems and find solutions.
• Able to take projects from start to finish with minimal supervision.
• Knowledge of latest industry standards and best practices.