Digital & Social Media Manager at Virgin-Landmarts Limited

Job Description

• The right candidate will assist in the planning, execution and optimization of our brand online marketing efforts.
• Promotion of products and services through digital channels.

Responsibilities

• Analyze customer expectations according to past social media activity
• Develop social media campaigns
• Define key performance indicators and KRAs for social media campaign
• Update social media content across all channels
• Engage with customers and followers
• Use tools such as Buffer, Hootsuite or any other social media marketing tools that you currently use or plan to use
• Monitor campaigns and analyze data obtained
• Track SEO and web traffic metrics
• Establish relationships with social media influencers to develop a strong network
• Develop content or assign tasks to content developers
• Keep an eye on social media trends
• Communicate effectively to all stakeholders, including senior management and content developers
• Run sponsored adverts across all platforms
•  Create graphic Designs, Videos and content for then brand to be used on all our social media handles

Requirements

• Experience as a social media manager or a similar role with 2-3 years working experience
• Experience in creating social media strategiescrafting engaging content
• Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
• Excellent verbal and written communication skills
• Strong organizational and multitasking ability
• Diploma in Digital Marketing /BA in marketing or relevant field