Digital & Social Media Officer at AMO Farm Sieberer Hatchery Limited

Job Description

• We are seeking a creative and strategic Digital & Social Media Officer to join our team in Lagos.
• The ideal candidate will be responsible for managing our digital and social media presence, creating engaging content, and driving our online marketing efforts across all associated companies.
• This role requires a passionate individual who can effectively communicate our brand message and engage with our audience.

Responsibilities

Social Media Management:

• Develop, implement, and manage social media strategies for all associated companies.
• Create, curate, and publish engaging content across various social media platforms.
• Monitor and respond to comments, messages, and inquiries in a timely manner.
• Track and analyze social media metrics to measure the success of campaigns.

Content Creation:

• Generate creative and compelling content (text, images, videos) that aligns with our brand identity and objectives.
• Collaborate with the marketing team to plan and execute content calendars.
• Ensure all content is accurate, on-brand, and optimized for each platform.

Digital Marketing:

• Develop and execute digital marketing campaigns to drive brand awareness, engagement, and conversions.
• Utilize SEO, SEM, email marketing, and other digital marketing techniques to enhance online presence.
• Monitor and report on the effectiveness of digital marketing initiatives.

Brand Management:

• Maintain a consistent brand voice and visual identity across all digital channels.
• Work closely with the design team to create visually appealing graphics and videos.
• Stay updated on industry trends and best practices to keep our digital marketing strategies current and effective.

Analytics and Reporting:

• Use analytics tools to track and measure the performance of digital and social media campaigns.
• Provide regular reports and insights to management on campaign performance and areas for improvement.
• Adjust strategies based on data-driven insights to optimize results.

Requirements

• 2-3 years proven experience as a Digital & Social Media Officer or similar role.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in content creation tools such as Adobe Creative Suite, Canva, etc.
• Experience with SEO, SEM, email marketing, and other digital marketing techniques.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Degree in Marketing, Communications, or a related field.
• Ability to work independently and collaboratively within a team.
• Creative thinking and problem-solving skills.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• Work in a dynamic and collaborative environment with industry leaders.
• Contribute to the success of a diverse group of associated companies.