Field Marketing Representative at MYK Cosmetics Limited

About the job

• Collaborate with regional retail leadership team and marketing team to develop, implement, and analyze marketing initiatives and strategies.

• Collaborate with regional retail leadership team to develop, implement and analyze regional advertising plans that complement the broader go-to-market strategy.

• Build strong partnerships with local leaders to keep informed on changes in the local environment and tailor strategies to best serve the business objectives.

• Support national and regional initiatives to drive sales performance and build brand loyalty.

• Collect and share marketing and sales recaps to key stakeholders.

• Research and develop on local market opportunities and buying trends of current and potential customers

• Produce a local marketing calendar that includes local activations, paid/earned media and support around the national campaigns.

• Creating and managing key partnerships with local businesses/organizations who can help with our word of mouth campaigns and build community relations (trade shows, skydiving events, festivals, local networking groups, charities, etc.)

• Collaborate with marketing team to develop metrics to measure the success of all initiatives to increase effectiveness and drive scale of the programs. (i.e. Media Scorecard)

• Collaborate and share best practices, lessons learned and post-recaps with Regional Marketing team during weekly calls.

• Tracking results of all national campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)

• Managing local marketing budget including, but not limited to local partnerships, sponsorships, brand ambassador labor, agency spend, media spend, donations etc.

• Produce budget tracker to forecast spend and keep up-to-date on current spend while tracking ROI, KPIs, and goals for each respective transaction.

Requirements:

• Bachelor’s in marketing or related discipline

• 3+ years of related marketing experience, ideally in field marketing or sales enablement

• Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy

• Experience partnering with an enterprise sales team

• Strong written and oral communication

• Highly organized and proficient at managing multiple projects at the same time

• Strong communication skills – written and oral

• You are entrepreneurial and work well in a rapidly changing environment

• You are creative, innovative, and always think outside the box

• Highly organized and proficient at managing multiple projects at a time

• You are metric driven and have the ability to draw insight from complex marketing data

• Confident with a dynamic personality