Head of Brands and Marketing at Sweet Sensation

Job Purpose:

• The Head of Brands & Marketing will be responsible for leading the development and implementation of branding and marketing strategies and campaigns for a leading brand in the Quick Service Restaurant space in Nigeria.
• The primary goal of the role is to drive overall brand strategy and positioning, drive revenue growth, customer acquisition and retention through effective branding, marketing and communication strategies.

Key Responsibilities:

• Define the brand's unique value proposition and positioning in the market, while monitoring market trends and the competitive landscape to identify opportunities to project the appropriate brand image.
• Develop and implement effective marketing strategies and campaigns that support the company’s growth objectives and align with the brand’s image and identity.
• Drive market research initiatives and analysis to identify target customers, customer preferences, competitive landscape, and emerging trends in the quick-service restaurant industry.
• Develop and manage the annual marketing budget and ensure that all marketing activities are within budget.
• Oversee the development of advertising and promotional materials, such as print and digital ads, social media campaigns, email marketing, and in-store signage.
• Collaborate with cross functional teams, including creatives, contents and digital marketing to develop compelling campaigns that drive customer engagements.
• Manage and analyze the effectiveness of marketing campaigns to ensure ROI and adjust strategies as needed.
• Develop and maintain relationships with media outlets and influencers to secure media coverage and endorsements.
• Lead the development and execution of customer loyalty and retention programs.
• Collaborate with the operations team to ensure marketing programs are executed in-store effectively and consistently across all locations.
• Develop and manage relationships with external partners and vendors, such as printers, photographers, and production companies.
• Manage the company’s digital marketing efforts including website content, social media channels, email marketing and online ads.
• Prepare and present monthly, quarterly and annual reports to senior management

Requirements:

• Bachelor’s degree in marketing, business administration, or related field.
• 5+ years of experience as a brand or marketing manager with a proven record of success in marketing.
• Demonstrated success in developing and implementing effective marketing campaigns.
• Strong strategic thinking, analytical and problem-solving skills.
• Proficiency in digital marketing tools and platforms.
• Creative and innovative mindset
• Excellent communication and interpersonal skills.
• Strong leadership and management skills, with experience in leading and developing a team.
• Proficiency in Microsoft Office Suite and marketing automation tools.
• Knowledge of social media platforms and digital marketing techniques.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Passion for the quick service restaurant industry and commitment to continuous learning and improvement.

Other packages:

• Duty lunch
• Adequate medical service (HMO) and/or retainership
• Telephone and Fuel allowances