Head of Marketing and Sales at Welcome2Africa

Job Summary:

Welcome2Africa International is seeking a strategic and results-oriented Head of Marketing and Sales to lead our efforts in driving revenue growth, expanding market presence, and establishing strong relationships with key stakeholders. As a key leader in our team, you will be responsible for crafting and executing sales and marketing strategies that promote trade and investment opportunities, particularly in Africa’s agriculture and allied sectors. You will also leverage advanced tools like Apollo and other marketing technologies to streamline lead generation, improve customer engagement, and enhance sales outcomes. Your role will be pivotal in securing high-value partnerships, sponsors, and clients, and positioning Welcome2Africa as a leader in facilitating trade and investment on the continent.

Responsibilities:

Marketing Strategy & Leadership:

• Develop and implement marketing strategies that elevate Welcome2Africa's profile and promote trade and investment facilitation programs.
• Lead digital marketing initiatives, including email marketing, social media campaigns, and content marketing, to drive lead generation and customer engagement.
• Utilize tools like Apollo to manage lead generation, prospecting, and outreach campaigns, ensuring a steady pipeline of new business opportunities.
• Oversee the creation of compelling marketing materials, presentations, and sales collateral tailored to local and international audiences.
• Continuously monitor and analyze market trends, particularly within the agriculture and trade sectors, to identify opportunities for business growth and expansion.

Sales Leadership & Revenue Growth:

• Lead the sales team in securing revenue from Welcome2Africa’s core offerings, including events, trade facilitation services, and consultancy projects.
• Utilize CRM and lead generation platforms like Apollo and Zoho CRM to track sales progress, manage prospects, and streamline sales activities.
• Drive new business development by identifying and pursuing key accounts, securing sponsors, and converting leads into long-term partners.
• Collaborate with cross-functional teams, including Program and Investment Facilitation, to align sales strategies with business objectives and ensure successful project delivery.
• Lead the negotiation and closing of deals with international clients, investors, and sponsors, ensuring mutually beneficial partnerships.

Business Development & Strategic Partnerships:

• Identify and engage with strategic partners across the agriculture, investment, and trade facilitation sectors to enhance Welcome2Africa’s offerings and market presence.
• Build and manage relationships with industry associations, government agencies, financial institutions, and international organizations to support W2A’s business goals.
• Oversee the marketing and sales of flagship Trade and facilitation forums, missions and events and other major conferences, ensuring strong delegate participation, sponsorships, and partnerships.
• Work with the Investment and Trade Facilitation team to connect foreign investors with local agribusinesses, creating sustainable trade partnerships.

Digital Marketing & Lead Generation:

• Leverage Apollo and other marketing tools to create and execute lead generation campaigns, driving new business opportunities and optimizing outreach efforts.
• Manage digital marketing campaigns, including SEO/SEM, PPC, and email marketing, to improve online visibility and engagement with target audiences.
• Implement and manage CRM systems to ensure seamless tracking of client interactions, lead nurturing, and sales processes.
• Measure the effectiveness of digital campaigns and use data-driven insights to optimize performance and maximize ROI.

Team Leadership & Development:

• Lead, mentor, and develop a high-performing marketing and sales team, fostering a collaborative, goal-driven culture.
• Provide training and support for team members to enhance their skills in digital marketing, sales techniques, and lead generation tools like Apollo and Zoho CRM.
• Set clear KPIs for the marketing and sales teams and monitor performance to ensure alignment with overall business goals.

Market Research & Insights:

• Conduct in-depth market research to stay ahead of industry trends, identify new markets, and understand competitor strategies.
• Provide strategic insights and recommendations to senior management for continuous improvement in marketing and sales performance.

Communication & Reporting:

• Prepare detailed reports on marketing and sales activities, highlighting achievements, challenges, and growth opportunities for senior leadership.
• Maintain effective communication with internal and external stakeholders to ensure alignment of marketing, sales, and business development efforts.

Qualifications:

• Bachelor's degree in marketing, Business Administration, or a related field (Master's degree preferred).
• 5+ years of experience in marketing and sales leadership, preferably in trade facilitation and investment, in any of these sectors; Agriculture, maritime, Energy,
• Proven experience with Apollo and CRM tools like Zoho CRM for lead generation, sales management, and customer relationship management.
• Strong understanding of B2B sales, business development, and international markets, particularly within the agriculture and trade sectors.
• Excellent interpersonal and negotiation skills, with the ability to build and maintain relationships with key stakeholders.
• Proficiency in digital marketing strategies and tools (SEO, SEM, email marketing, social media, etc.).
• Ability to manage a cross-functional team and lead them to achieve measurable results.
• Strong analytical and data-driven approach to decision-making.
• Knowledge of Africa’s trade and investment landscape, particularly in agriculture, is a strong advantage.
• Experience in organizing and promoting large-scale international events or trade conferences is a plus.

Compensation & Benefits:

• Competitive salary range: ₦200,000.00 - ₦250,000.00 per month
• Comprehensive benefits package
• Commissions and Bonuses
• HMO
• Pension