Healthcare Digital Marketing Manager at CareOne Digital Hospitals

Responsibilities

• Develop and execute digital marketing strategies for hospitals and health services.
• Manage social media accounts, creating engaging content to increase brand awareness.
• Optimize the hospitals’ and health services’ websites for user experience and search engine visibility.
• Coordinate online advertising campaigns to reach target audiences effectively.
• Analyze data and metrics to assess the success of digital marketing efforts.
• Collaborate with the marketing team to ensure consistency across all channels.
• Create and manage email marketing campaigns to engage and retain patients and clients.
• Stay informed about industry trends and emerging digital marketing technologies.
• Monitor and respond to online reviews and feedback from patients and clients.
• Build and nurture relationships with the hospitals’ and health services’ online community.
• Implement SEO (Search Engine Optimization) strategies to improve the hospitals’ and health services’ online visibility and rankings in search engine results.
• Utilize data analytics tools to track key performance indicators and generate reports on the effectiveness of digital marketing initiatives.
• Collaborate with healthcare professionals to ensure accurate and compliant representation of medical information in digital content.
• Manage online reputation by monitoring and responding to patient and client inquiries and comments on social media and other digital platforms.
• Stay abreast of healthcare regulations and compliance standards related to digital marketing activities.
• Develop and execute targeted digital campaigns for specific medical services or departments within the hospital or health service.
• Conduct market research to identify trends, competitive landscape, and opportunities for digital growth.
• Create graphic designs and content that are visually appealing and informative digital content.
• Implement lead generation strategies to attract potential patients and clients and convert leads into appointments or engagements.
• Collaborate with IT teams to ensure the security and integrity of digital assets and patient and client data.

Requirements & Skills

• Knowledge of marketing mix
• Social media marketing skills
• SEO skills
• Web management skills
• Target oriented
• Product knowledge
• Good communication and presentation skills
• Ability to work long hours, often under pressure
• Demonstrable leadership skills with an ability to demonstrate a flexible leadership style
• Effective decision-making and problem-solving skills
• Team player.

Education and Qualification

• Degree in Business Administration/Management/Marketing or any of the social sciences.
• At least 4 years of marketing experience.
• At least 2 years of experience in the same role in a hospital.
• Demonstrate strong leadership qualities.