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Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on t...
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Purpose of Role
The Culture and Influencer Marketing team will be responsible for fostering brand thought leadership and enhancing brand reputation by developing a culture strategy that defines cultural platforms, gives a framework for strategy to execution and defines detailed in-culture strategy to execution for all strategic brands. This team is also charged with identifying, negotiating and executing strategic in-culture partnerships (platforms and influencers) across the region.
This role requires a deep understanding of current cultural trends, influencer and advocacy marketing models and brand partnership capabilities, excellent communication skills, and the ability to build strong relationships with partners and stakeholders
Top Accountabilities
Qualifications, Experience, and leadership
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