Manager - EBU Brand and Communications at MTN Nigeria

Mission:

• To provide professional marketing communications planning inputs to the creation and maintenance of the MTN Nigeria Enterprise Business strategy and plan that will deliver shareholder value.
• To plan MTN Enterprise Business marketing communications within the framework of an agreed strategy, meeting operational targets for revenues, profitability, and customer satisfaction.

Description:

• Review market and internal conditions and develop marketing communications strategies and plans for enterprise business products and services that fall within the "master strategy" for MTN Nigeria.
• Develop marketing communications plans for profitability and revenue targets as agreed with the General Manager of Enterprise Marketing, organizing required resources, monitoring, and periodically reporting progress on plans.
• Routinely track and monitor progress against targets and take appropriate managerial action to ensure targets are met or exceeded.
• Work with other stakeholders (Product Development, Sales, and Client Services teams) to craft effective product communications for enterprise business propositions, products, and services, compatible with MTN Nigeria processes.
• Facilitate the development of a robust brand strategy for Enterprise Business.
• Develop a baseline of Enterprise Business brand positioning across all target segments and implement brand management programs and initiatives to achieve the desired future state.
• Guide the content development for campaigns that motivate the target audience to act accordingly, facilitating high conversion rates of leads.
• Plan advertising campaigns, promotions, and events, and evaluate the effectiveness of all communications campaigns against agreed targets and objectives.
• Develop a compelling presentations to communicate complex ideas succinctly to a diverse audience.
• Ensure full compliance with telecommunications license provisions, sector regulations, and competition laws.
• Report and monitor marketing campaigns and events, and ensure that they are within agreed budgets, and supported with appropriate communications.
• Ensure full integration of quality management processes within all activities of communications planning and full compliance with telecommunications license provisions, sector regulations, and competition laws.
• Set targets for marketing communications expenditure against revenues, based on industry best practice, and monitor marketing communications performance.
• Drive planned strategy for the successful delivery of MTN Group and MTNN transformation initiatives focusing on Customer centricity. 
• Coach and train the team to ensure understanding of the department's objectives and goals, awareness of set targets/requirements and regularly review their training needs.
• Review individual team members' performance and complete appraisals in accordance with employee performance appraisal procedures and time schedules.

Education:

• A first degree, preferably in the social sciences or marketing.
• A graduate degree in marketing, an MBA, or other related fields.
• Certification in the professional areas such as CIM, AMA, etc., is an added advantage.
• Fluent in English.

Experience:

• 6 - 13 years’ experience which includes:
• Minimum of 3 years’ experience in an area of specialization; with experience in supervising/managing others.
• Experience working in a medium to large organization.
• Experience in Project Management, marketing analysis.