Market Research Analyst at Alfred & Victoria Associates

Objectives

A Market Research Analyst conducts research and gathers data using various methods such as surveys, interviews, and data analysis tools. They analyze the collected data, interpret trends, and provide reports and presentations. They play a crucial role in helping businesses understand consumer preferences, market dynamics, and competitive landscape to drive strategic decision-making and improve overall business performance.

Reporting to Strategy Planning Manager

Responsible for The Market Research Analyst is responsible for the following employees:

• Data Analyst

Main duties

• Collecting data on consumers, competitors and market place and consolidating information into reports and presentations
• Understanding business objectives and designing surveys to discover prospective customers’ preferences
• Compiling and analysing statistical data using modern and traditional methods to collect it.
• Interpret data, formulate reports and make recommendations
• Use online market research and catalogue findings to databases
• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
• Remain fully informed on market trends, other parties researches and implement best practices
• Understand the business and competitive landscape in which the company operates, including key competitors, their strategies, products, and marketing initiatives
• Analyze data to identify trends, opportunities, and threats that may impact the company’s business
• Prepare reports and presentations to share findings with internal stakeholders, including executive management
• Monitor competitor activity and keep abreast of industry news and developments
• Attend trade shows, conferences, and other events to gather intelligence on competitors
• Support the development of marketing plans and strategies by providing insights on competitor initiatives
• Assist in the development of new products and services by identifying unmet customer needs
• Provide input on pricing decisions by analyzing competitor pricing strategies

Social competencies / personal aspects

• Ability to interpret large amounts of data and to multi-task
• Strong communication and presentation skills
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
• Search engines, web analytics and business research tools
• Adequate knowledge of data collection methods (focus groups, surveys etc)
• Working knowledge of data warehousing, modelling and mining
• Strong analytical and critical thinking
• Customer- and profit-oriented thinking and actions

Training /professional experience / practical experience

• BS degree in Statistics, BA in Business Administration, Marketing or related field
• Ability to think analytically
• At least 3-5 years of experience