Marketing Intern at AFARI Travels & Tours Limited

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.  You will assist with client data research, social media outreach, and various administrative tasks under the direction of your supervisor. The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.

Core Functions

• Conceive and develop efficient and intuitive marketing strategies
• Assist in marketing and advertising promotional activities.
• Meet Sales Target.

Functions

• Assist in the planning and execution of marketing and advertising promotional activities (e.g. social media, direct mail, physical reach out and web)
• Develop Marketing Strategies
• Help organize marketing events
• Propose Marketing materials for various audience
• Prepare and deliver appropriate presentations on products and services (Canva)
• Help distribute marketing materials & engage with market audience
• Convert leads to customers through follow-up on service requests & proposition
• Perform market analysis and research on competition
• Identify potential market audience
• Prepare sales forecast report
• Prepare Sales Report
• Generate new leads
• Engage with leads
• Convert leads to customers through sales 
• Manage and update company database and customer relationship management systems (CRM)
• Provide Administrative support to staff when required

Requirements

• Solid knowledge of marketing techniques and principles
• Computer and data entry abilities are required (MS Office, Google Publishing Tools)
• Excellent verbal & communication skills
• Familiarity with social media and web analytics (e.g. WebTrends)
• Excellent selling, negotiation and communication skills
• Teamwork skills
• Customer-oriented mindset
• Adaptable working hours
• BSc/BA in Business Administration or similar field

Targets & Key Performance Indicators

• The following targets are mandatory and consistent with our sales & marketing policies.
• Monthly sales of N20,000,000.00. a
• Generate 100 leads on the CRM with at least one shared proposal each.b
• Lead conversion score of 85% on a minimum of 50 leads.c
• Supervisor Review Rating on Marketing Reachout (Score: 90%) . d  

If superscripts A, B, and (C or D) are distinction rated, a “Commitment Bonus” of N100,000.00 is awarded for the month.

Contract Terms

• Dealings shall follow the Non-Disclosure Agreement (NDA) of the company.
• Non-compete clauses shall apply.