Marketing Manager at Alfred & Victoria Associates

Job Summary & Purpose

• We are seeking an innovative Marketing Manager to promote our company's brand and services.
• In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

Job Responsibilities

• Develop and ensure implementation of marketing communication strategy
• Ensure brand visibility via appropriate communication channels (e.g. print, electronics and/or social media)
• Collaborate with Head, Marketing and Communications to design appropriate marketing solution to drive sales, and customer retention.
• Keep abreast of global and local best practices as it relates to the unit’s activities
• Continuously review the unit’s activities, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team
• Identify required resources and articulate effective funding to achieve the unit’s strategy
• Establish and maintain relationships with key internal and external stakeholders especially media agencies
• Coordinate all activities of the marketing communication function and ensure compliance with defined policies, procedures and guidelines
• Execute marketing communication plans for promotions, events/sponsorship and other marketing activities/initiatives
• Coordinate all marketing/brand related communications (graphic and print materials) originating from the organization and ensure quality and consistency with the preferred brand image and established specifications/standards
• Ensure all marketing communications address specific information needs of target markets as well as provide clarity on products and service offerings
• Provide input to all marketing communication contracts with vendors/media agencies as required and monitor their activities to ensure adherence with Service Level Agreements
• Ensure constant accessibility to accurate product information by relevant users (existing/ prospective customers)
• Ensure consistency of brand identity with its international operations and ensure that all enhancements/modifications to the brand policy are effected as required
• Manage inter-functional relations to ensure synergy across the various departmental functions
• Monitor and control the budgetary needs of the unit
• Prepare/compile agreed periodic activity and performance reports for the attention of the General Manager
• Perform other duties as assigned by the Head, Marketing and Communications and the General Manager

Requirements

• BA / B.Sc or equivalent in Social Sciences with a minimum of 5 years cognate experience in related field
• Master’s Degree in Marketing or professional certifications in Marketing is an added advantage
• Successful track record in developing marketing plans and campaigns
• Experience in collaboration and management of external partners (distributors, agents, etc.)

Key Skills & Competencies:

• Strategic thinking
• Innovative, Creative and Result Oriented
• Stakeholder Relationship Management
• Possesses exceptional verbal and written communication skills as well as strong and persuasive presentation abilities.
• Ability to network and effectively leverage professional contacts.
• Delivers measurable results within a defined budget.