Marketing Manager at Ayara Ibile Limited

About the Role

• We are looking to hire Channel Sales and Marketing Managers to implement marketing initiatives of the company. This includes developing and executing strategies to improve website traffic, conversion rates, and ROI.
• If you are interested in using systematic ways to test and can generate innovative ideas to grow sales, we would like to meet you.

Responsibilities

• Market Research: Analyze market trends, customer preferences, and competitors to make informed decisions.
• Strategic Planning: Develop marketing strategies and set goals to achieve the company's objectives.
• Product Development: Collaborate with product teams to ensure products meet customer needs and are effectively marketed.
• Advertising and Promotion: Oversee advertising campaigns, PR efforts, and promotional activities to reach the target audience.
• Budget Management: Allocate and manage budgets for marketing activities, ensuring cost-effectiveness.
• Team Leadership: Recruit sales representatives, set objectives, train and coach them, and monitor their performance and coordinate marketing teams, delegating tasks and providing guidance.
• Data Analysis: Use data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
• Brand Management: Maintaining and enhancing the company's brand image is a crucial responsibility.
• Digital Marketing: In today's digital age, oversee online marketing strategies, including social media and email campaigns.
• Customer Relationship Management: Building and maintaining strong customer relationships is essential for long-term success.
• Market Expansion: Identifying opportunities for market expansion and growth .
• Compliance and Ethics: Ensuring marketing practices comply with legal and ethical standards is vital.
• Your role as Marketing manager is essential to ensure for driving the company's success by effectively promoting products or services to the right audience.

Requirements

• Minimum academic qualification of a B.Sc. Degree in Marketing or related field
• Marketing experience of 2 10 years
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Mus be resident of Lagos.

What do you stand to gain?

• Agile work culture
• Competitive pay structure N2m to N5m yearly gross earnings, Guaranteed! (Feasible targets)
• Performance Bonus.
• Remuneration and Employment Package
• Basic Salary plus Commission N2m to N5m yearly gross earnings, Guaranteed! (Feasible targets)
• Hybrid working structure onsite and off-site
• Working tools, training and superb mentorship for better performance
• Health Insurance (HMO) within 6 months to One Year of Being Employed
• 13th Month Salary based on real-time performance
• Ocassiona / Regular Lunch package within 1st 3 months on the job
• Periodical Promotions along with salary increments every 3 to 6 months.