Marketing Manager at People Capacity Management

Job Location: Lagos

Job Responsibilities

• Deep understanding of the trade channels, their  dynamics and opportunities
• Own the long-term plans and strategies for Trade and portfolio within the trade channels, translating them into actionable short-term programmes in order to deliver business objectives within the trade channels.
• Accountable for establishing and recommending goals for all key sales programs within the channels
• Develop selling kits and point of sale materials that are consistent with Sales and Marketing objectives to gain the desired results from the trade channels.
• Own operational marketing in the trade channels: sales drivers, activation programs, and POS execution.
• Support management in the decision-making process by coordinating feedback through direct interaction with Field Sales and Brand Marketing.
• Guide HO leadership in its decisions being the voice of the country’s trade channels and customers.
• Contribute to the Joint Up Business Plan process – particularly with regards category strategy, trade strategy and sales units’ plans within all trade channels.
• Accountability for Advertisement & Promotion /Budget spends with all trade channels.
• Prepare the annual Marketing Plan for all business units in the firm.
• Support the development and execution of the Marketing plans in the market acting as the interface between marketing and sales hub.
• Accountable for the A&P spend and M&E within the group
• Recommend the corrective actions to capture growth opportunities and adapt our Marketing plans in all trade channels.
• Accountability for end-to-end flawless execution through leadership and coordination of respective functions and stakeholders.
• Lead the planning and execution of priority brand activities across the respective channels.
• Ensure we own the right promotional slots in the trade channels and conduct the right activation (formats, offer, depth, frequency).
• Evaluate ROI and effectiveness of key programs and identify the most effective programs for sell-in and sell-through.

Job Requirements

• BSc/BA in business administration, marketing or relevant field (Second Class Upper)
• Minimum of Second Class Lower with relevant Masters Degree​
• NIMN, ISMMN certification or other related certification
• 15years cognate experience and 5 years proven experience working as a sales advisor in an automotive industry
• Experience within the automotive industry is an added advantage