Marketing Officer at George Houston Resources Limited

Job Description:

As a Marketing Officer, you will play a crucial role in developing and implementing marketing strategies to promote our real estate offerings and strengthen our market presence. Your responsibilities will include:

Market Research and Analysis:

• Conduct thorough market research to identify trends, competitor activities, and target audience preferences.
• Analyze market data to create data-driven marketing strategies.

Marketing Strategy Development:

• Develop comprehensive marketing plans aligned with the company's objectives and target audience.
• Collaborate with cross-functional teams to ensure integration of marketing efforts and consistency in messaging.

Digital and Traditional Marketing:

• Execute digital marketing campaigns, including social media, email marketing, SEO, and PPC, to drive brand awareness and lead generation.
• Coordinate traditional marketing efforts such as print, radio, and outdoor advertising to reach a wider audience.

Content Creation and Management:

• Create compelling and engaging content for various marketing channels to showcase properties and services.
• Manage content calendars, ensuring regular updates and alignment with brand guidelines.

Client Engagement and Relationship Building:

• Foster strong relationships with existing and potential clients to understand their needs and preferences.
• Organize client events, webinars, or workshops to enhance client engagement and loyalty.

Sales Support and Collateral Development:

• Assist the sales team by providing marketing collateral, presentations, and tools to facilitate sales efforts.
• Collaborate on the creation of sales materials, brochures, and advertisements.

Performance Monitoring and Reporting:

• Track and analyze the performance of marketing initiatives and campaigns, providing regular reports to the management team.
• Make data-driven recommendations to optimize marketing strategies and improve results.

Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in marketing, preferably within the real estate industry.
• 2-3 years experience in real estate company
• Strong knowledge of marketing principles, strategies, and techniques.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to multitask, meet deadlines, and work effectively in a team environment.