Marketing Strategist at Fadac Resources

JOB DESCRIPTION:

• As a marketing strategist at their organization, you will develop and execute marketing strategies that align with the agency's and clients' business objectives.
• You will be crucial in enhancing brand visibility, generating leads, increasing sales, and achieving overall marketing success.

JOB RESPONSIBILITIES:

• Manage and coordinate the marketing activities of the company and its clients.
• Define clear and measurable marketing objectives based on business targets.
• Align these goals with the brand’s overall strategy.
• Develop comprehensive marketing plans encompassing various channels (digital, social media, etc.).
• Create campaigns to increase web traffic and drive engagement.
• Regularly evaluate performance metrics, such as conversion, click-through, and ROI.
• Use data insights to refine strategies and optimize campaigns.
• Stay informed about industry trends, consumer behavior, and competitor activities.
• Anticipate shifts in the market landscape.
• Research and identify new opportunities.
• Conduct market research to identify gaps, customer needs, and emerging trends.
• Propose innovative ideas to promote the brand and its products.
• Oversee each platform that we manage for the organization and its clients.
• This will include social media accounts, websites, newsletters, and similar platforms.
• Manage and work closely with cross-functional teams (content writing graphics design, and video editing) to align marketing efforts.

JOB REQUIREMENTS:

• Proven track record as a Marketing Strategist with at least 2 years experience.
• A Bachelor’s degree in Marketing or a relevant field (e.g., Business Administration, Communication).
• Teachability
• Demonstrable success with marketing campaigns.
• Have a firm grasp of digital marketing.
• Have an in-depth knowledge of marketing analytics.
• In-depth knowledge of CRM software and Content Management Systems. (CMS).
• Familiarity with SEO/SEM and Google Analytics.
• Excellent verbal and written communication skills.
• Ability to convey complex ideas effectively.
• Strong analytical skills to interpret data and make informed decisions.
• Comfortable working with metrics and KPIs.
• Experience in managing teams or collaborating with cross-functional groups.