Media and Content Officer at MacTay Consulting

Our client, a major player in the FMCG industry, is looking for experienced individuals to join her dynamic team in the following position:

Responsibilities

• Design and deliver visual and content assets, including social media assets, video content, blogs, email marketing templates and advertisements, ensuring that they are on-brand and optimised for digital consumption.

• Work with the Marketing & Communications Manager to contribute to a continually evolving content strategy that supports short- and long-term marketing initiatives, funding programs, events, and other activities.

• Manage and implement a comprehensive editorial calendar to promote creative partnerships.

• Work with the operations team to improve the marketing team’s systems, processes

• and ability to segment using Salesforce CRM.

• Ensure adequate media (conventional and social) coverage for all programme activities, functions, and press releases/press statements.

• Generate content for use on company’s social media pages and website.

• Track analytics and create reports detailing successes or otherwise of media communication campaigns.

• Ensure that all media communications and marketing materials align with brand standards.

• Attend press conferences and media interviews with designated company’s representative.

• Devise and produce proactive media campaigns, etc.

Requirements

• Bachelor’s Degree or its equivalent in Marketing, Mass Communication, Public Relations, Journalism, or related disciplines.

• Professional certifications, such as the Institute of Mass Communication and Information Management of Nigeria (IMIM), etc., is an added advantage.

• Minimum of 5 years’ job and industry experience in media relations or press related fields.

• Good communications and writing skills.

• Strong analytical, research and forecasting skils