Media Relations Officer at MacTay Consulting

Our client, a major player in the FMCG industry, is looking for experienced individuals to join her dynamic team in the following position:

Responsibilities

The Media Relations Officer will be responsible for:

• Developing and executing the social media strategy for the organisation.

• Complying with the customer and marketing support efforts of the company

• Ensuring that the strategies help in increasing brand awareness and equity.

• Evaluating, planning, organising, and contributing to the social media channels to reach the objectives and targets.

• Ensuring that a good marketing message has been delivered by which the company's position is strengthened.

• Analysing the existing potential activities in the media and planning, organising them.

• Identifying and interpreting the popular trends in social media.

• Working in collaboration with other marketing organisations, developing unique marketing partnerships and strategies.

Other responsibilities include:

• Assist in writing/editing press releases and other materials for the company.

• Prepare and develop materials used for media events, including news conferences and media seminars, media interviews etc., by providing Management with full pre-interview briefings.

• Design and implement media strategies for local and national brand campaigns.

Requirements

• Bachelor’s Degree or its equivalent in Marketing, Mass Communication, Public Relations, Journalism, or related disciplines.

• Professional certifications, such as the Institute of Mass Communication and Information Management of Nigeria (IMIM), etc., is an added advantage.

• Minimum of 5 years’ job and industry experience in media relations or press related fields.

• Good communications and writing skills

• Strong analytical, research and forecasting skills

• Multi-tasking abilities

• Expertise in advertising, online marketing, and public relations

• Good networking, negotiation, and leadership skills.