Pay Per Click (PPC) Manager at Wildreams Agency

Job summary

• As a PPC Manager, you will be responsible for planning, implementing and optimizing payperclick advertising campaigns across various platforms.

Responsibilities

• Develop and execute effective PPC strategies to drive targeted traffic and achieve campaign goals
• Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaigns metrics
• Create compelling ad copy, headlines and description to maximize click through rates and conversion
• Conduct A/B testing and experiments to improve ad performance and landing page conversions
• Review competition strategies, strength and opportunities
• Manage and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media platforms
• Collaborate with team to align PPC campaigns with overall marketing strategies and goals
• Generate and analyze weekly and monthly reports and find out the improvement areas

Qualifications

• Indepth knowledge of PPC platforms (Google Ads, Bing Ads, social media advertising)
• Working knowledge of analytics tools ( Google analytics, Tableau, Web Trends)
• Strong attention to details and ability to manage multiple campaigns simultaneously
• Minimum of 3 years work experience as a PPC Manager
• AdWords certification is a plus
• Excellent communication and organizational skills