Product Marketing Executive at Hubryde Limited

Job Objective

• Create demand for products and drive revenue performance by generating, qualifying, nurturing, and converting leads.

Job Responsibilities

• Collaborate with relevant internal stakeholders to understand the company’s direction, brand profile, and products.
• Analyze market trends to gain insight on competition, consumer and industry dynamics, and position products.
• Develop and communicate effective product messaging to buyer persona across relevant touchpoints.
• Combine inbound and outbound marketing channels to generate, qualify, nurture, and convert (B2B and B2C) leads.
• Leverage integrated marketing communications tools to communicate unique value propositions to prospects and drive purchases.
• Leverage customer insights and feedback to drive product adoption.
• Analyze key performance metrics and present reports to relevant internal stakeholders.

Eligibility Requirements

• B.Sc Degree in Marketing or any relevant field.
• Minimum of 2 years post-graduate experience in an integrated marketing & communications role.
• Good spoken and written English
• Good copywriting skills
• Proficient in MS Excel, PowerPoint, and Word
• Experience with Mailchimp or any relevant email software
• Experience with networking tools such as LinkedIn, Twitter, Facebook, and Instagram.
• Experience in a start-up environment is an added advantage.

Salary

• N120,000 - N150,000 monthly.