Product Marketing Partner at United Bank for Africa (UBA)

Job Objective (s)

• Collaborate with internal and external stakeholders to create and execute marketing campaigns and outbound communication including messaging, product launches, and go-to-market strategies.

Responsibilities

• Be the expert on each respective product/channel target market.
• Know who they are, how they buy, and the criteria. 
• Work closely with sales and product teams to develop product features, key messaging, and value propositions. 
• Plan and participate in the launch of new services and products with the involvement of all necessary stakeholders. 
• Work across several aspects of marketing – from branding and positioning to targeted outreach and strategy, go-to-market strategy, campaigns, advocacy, events, and communication. 
• Create and execute innovative strategies and marketing plans that drive awareness, engagement, and product adoption.
• Leverage marketing insights to better understand our customers and represent the voice of the customer.
• Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships campaign reporting and analysis on a weekly, monthly, and quarterly basis.

Qualifications

• Minimum of a Bachelor’s Degree.
• MBA, MSC, MA, ML, and/or professional qualification is an added advantage.
• 3-5 years of relevant marketing/banking experience.

Candidate's Profile:

• Our ideal candidate must have knowledge of product development and management.
• Must have demonstrable experience in developing and managing successful marketing and communications plans and/or materials.

Knowledge & Skills Required:

• Marketing, product/service development & management.
• Brand creation, management & rejuvenation.
• Insight generation.
• Product development & marketing processes.
• Experiential marketing
• Team & Individual behavioural dynamics.
• Written and verbal communications.
• Interpersonal/relationship management skills.
• Demonstrable experience in developing and managing successful marketing and communications plans and/or materials.
• Presentation skills.
• Organisation & coordination.
• Prudent budget management.

What We Expect From You:

• A high degree of professional ethics, integrity, and responsibility.
• Highly organised, proactive, ability to work independently and take ownership of tasks assigned.
• Team player with the ability to work under pressure and ability to work with a wide variety of people and maintain an excellent business relationship.
• High sense of confidentiality and discreteness.

What You Should Expect From Us:

• Our corporate culture is defined by our core values. We do not just train our people to be the best in the job, we also offer encouragement, recognition, and rewards.
• Whatever level you are at in your career, we offer plenty of opportunities and support to build a rewarding career at UBA.
• Here in UBA, our employees are our greatest assets and so we built a recognition and reward system that boosts productivity and enhances staff retention, instituting a culture of meritocracy.