Senior Power BI Specialist at Workforce Group

Requirements/Skills:

• Provide ongoing reports for actionable decision-making 
• Identify, analyze, and interpret trends or patterns in complex data sets 
• Analyze the impact/effectiveness of Promotional Activities
• Mine, analyze and interpret data using statistical techniques to drive resource optimization, product development, marketing techniques and business strategies.
• Acquire data from primary or secondary data sources, administer and maintain databases/data systems
• Utilize technical and programming skills to enhance and develop process automation
• Use predictive modelling to increase and optimize customer experiences, sales generation and other business objectives
• Identify, analyze, and interpret trends or patterns in complex data sets using various statistical techniques.
• Assess the effectiveness of promotions and promotional activities.
• Develop tools to monitor and analyse performance and data accuracy.
• Model performance for future launch plans and projects, and track performance vs target with recommendations on improvement
• Lead all brand consumer research work across all brands, working with agencies to analyze results.
• Lead internal brand surveys, analyze and report on recommendations.
• Strong problem-solving skills with an ability to multitask and work under pressure.
• Experience using analytical computer languages (R/Python, SQL, etc.) to manipulate data and draw insights from large data sets
• Advanced Excel user
• Experience with report and process automation using MS SQL, VBA and other technologies
• Experience querying databases and using statistical techniques
• Knowledge and experience creating and using machine learning algorithms and statistics: regression, scenario analysis, modelling, clustering, decision trees, Sentiment Analysis (NLP) etc
• A drive to learn, master and recommend new technologies and techniques