Snr. MSA Marketing Intelligence/ Analytics Officer at First Bank

DUTIES & RESPONSIBILITIES

• Develop white papers and position papers as assigned by the GH, M&CC
• Provide technical support relating to research, insights and documentation on key projects as assigned by the GH, M&CC 
• Data analysis and reporting: Collect, analyse, and present data on marketing campaign performance, customer behaviour, and market trends.
• Develop and maintain data models, databases, dashboards, and other tools for analysing marketing data.
• Data visualization: Create reports, dashboards, and visualizations to communicate insights to stakeholders.
• Marketing metrics development: Establish and track key performance indicators (KPIs) to measure marketing effectiveness. 
• Conduct in-depth analysis of marketing campaigns to evaluate their performance and identify areas for improvement.
• Conduct market research and competitive analysis to identify opportunities and threats in the market.
• Perform segmentation analysis to identify target audience and tailor marketing efforts accordingly.
• Uphold data privacy and compliance standard.
• Campaign optimization: Use data insights to recommend improvements to marketing campaigns and tactics.
• Market research: Conduct research to identify market trends, opportunities, and challenges.
• Competitor analysis: Analyse competitors' marketing strategies and performance.
• Collaboration: Work with cross-functional teams, including marketing, sales, and product, to integrate data insights into marketing strategies.
• Tool management: Oversee marketing analytics tools and platforms, ensuring data quality and accuracy.
• Insight generation: Identify and communicate actionable insights to inform marketing decisions.
• Staying up to date with industry trends and best practices in marketing analytics 
• Prepare and present reports, presentation and dashboards to senior management and key stakeholders.
• Conduct analysis and special projects as needed to support strategic initiatives.

Job Requirements

Education

• Minimum Education: B.Sc. in Marketing, Analytics, or related field.

Experience

• Minimum 5 years’ experience in a marketing analytics or related role