Latest Jobs at First Bank Nigeria

DUTIES & RESPONSIBILITIES

• Support development of Digital Marketing strategy
• Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives 
• Demonstrate Subject Matter Expert (SME) for all engagement with campaign management vendors
• Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
• Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
• Work with Content Development team and external agencies to develop digital campaign contents
• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
• Oversee campaign execution and manage performance against agreed campaign activity and platforms 
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
• Develop social media strategy and implement social media plan/initiatives
• Work with the Strategic Planning Lead to develop social media KPIs & Metrics
• Develop and manage guidelines for social strategies for FirstBank’s products
• Coordinate activities of the Social Media Armies
• Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
• Oversee development of social media messaging calendars and monitor calendar execution
• Monitor social media performance and develop action plan for continuous improvement
• Leverage digital trends and innovations

Job Requirements

Education

• Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
• Professional Diploma in Digital Marketing will be an added advantage or the relevant

Experience

• 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage 
• Work experience in a Digital Lab, FCMG, Telecoms industry will be an added advantage

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DUTIES & RESPONSIBILITIES

• Data analysis: Collect, clean, and analyze large datasets to identify trends, patterns, and insights.
• Use statistical analysis techniques to interpret data and extract actionable insights.
• Develop research plans, surveys, and experiments to answer business questions and test hypotheses.
• Create reports, dashboards, and visualizations to communicate insights to stakeholders.
• Identify and communicate actionable insights to inform business decisions.
• Work with cross-functional teams to integrate data insights into business strategies.
• Oversee data analytics tools and platforms, ensuring data quality and accuracy.
• Stay up to date with industry trends and best practices in data analysis and research.
• Respond to business questions and requests with data-driven insights.
• Communicate complex data insights effectively to non-technical stakeholders.
• Refine analytical processes and methods to increase efficiency and accuracy.
• Assist in the development of business strategies and plans based on data analysis.
• Continuously evaluate and refine analytical processes to improve efficiency and effectiveness.
• Participate in meetings and presentations to share insights and recommendations with stakeholders.
• Monitor Key performance indicators (KPIs) and track metrics to measure the effectiveness of strategies and initiatives

Job Requirements

Education

• Minimum Education: B.SC in Humanities. 
• Certification in Data Analytics

Experience

• Minimum of 2 years’ experience in similar role or a role requiring data analytics skill

go to method of application »

DUTIES & RESPONSIBILITIES

• Develop white papers and position papers as assigned by the GH, M&CC
• Provide technical support relating to research, insights and documentation on key projects as assigned by the GH, M&CC 
• Data analysis and reporting: Collect, analyse, and present data on marketing campaign performance, customer behaviour, and market trends.
• Develop and maintain data models, databases, dashboards, and other tools for analysing marketing data.
• Data visualization: Create reports, dashboards, and visualizations to communicate insights to stakeholders.
• Marketing metrics development: Establish and track key performance indicators (KPIs) to measure marketing effectiveness. 
• Conduct in-depth analysis of marketing campaigns to evaluate their performance and identify areas for improvement.
• Conduct market research and competitive analysis to identify opportunities and threats in the market.
• Perform segmentation analysis to identify target audience and tailor marketing efforts accordingly.
• Uphold data privacy and compliance standard.
• Campaign optimization: Use data insights to recommend improvements to marketing campaigns and tactics.
• Market research: Conduct research to identify market trends, opportunities, and challenges.
• Competitor analysis: Analyse competitors' marketing strategies and performance.
• Collaboration: Work with cross-functional teams, including marketing, sales, and product, to integrate data insights into marketing strategies.
• Tool management: Oversee marketing analytics tools and platforms, ensuring data quality and accuracy.
• Insight generation: Identify and communicate actionable insights to inform marketing decisions.
• Staying up to date with industry trends and best practices in marketing analytics 
• Prepare and present reports, presentation and dashboards to senior management and key stakeholders.
• Conduct analysis and special projects as needed to support strategic initiatives.

Job Requirements

Education

• Minimum Education: B.Sc. in Marketing, Analytics, or related field.

Experience

• Minimum 5 years’ experience in a marketing analytics or related role