Social Media / Graphics Designer at Amani Advisory

Job Summary

• As Social Media Manager/Graphics Designer, your role will be responsible for creating and implementing social media strategies to enhance the company's online presence, drive engagement, and increase brand awareness.

Responsibilities

• Develop comprehensive social media strategies aligned with the organization's goals, target audience, and brand identity.
• Define key performance indicators (KPIs) and benchmarks to measure the effectiveness of social media campaigns.
• Create engaging and visually appealing content for social media platforms, including posts, images, videos, infographics, and stories.
• Ensure all content/graphics aligns with brand guidelines, tone of voice, and messaging objectives.
• Manage and maintain an active presence on various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for comments, messages, and mentions, and respond promptly to inquiries and customer interactions.
• Moderate user-generated content and ensure compliance with community guidelines and platform policies.
• Monitor and analyze social media performance metrics, including reach, engagement, follower growth, and conversion rates.
• Prepare regular reports and dashboards to track key metrics, evaluate campaign effectiveness, and identify areas for improvement.
• Use insights from analytics to inform future social media strategy and content optimization efforts.
• Monitor ad performance and adjust targeting and budget allocation to optimize campaign ROI.
• Initiate and participate in conversations relevant to the brand, industry, and trending topics.
• Provide social media training and support to internal stakeholders, including employees and executives, as needed.

Person Specification

• BSc in Marketing, Communications, Graphics Design, or a related field.
• 3 – 5 years’ experience in social media management, preferably in a corporate or agency setting.
• Demonstrated proficiency in managing social media platforms and tools, including scheduling, publishing, and analytics platforms.
• A strong understanding of social media management tools, algorithms, trends, and best practices.
• Proficiency in graphic design and video editing tools.
• Familiarity with social media advertising platforms and campaign management tools.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Sound verbal and written communication skills.
• Detail-oriented with strong analytical and problem-solving skills.
• Self-motivated.
• Interpersonal and relationship management skills.
• Good organizational skills.