Social Media Manager at Wakanow

Job Objectives

• This role is responsible for developing and implementing the company’s social media strategy to increase online presence, improve marketing and sales efforts, and enhance brand awareness.
• This role requires a creative and strategic thinker who can manage various social media platforms and engage with the online community

Job Responsibilities

Strategy Development:

• Develop and implement a comprehensive social media strategy aligned with the company’s marketing goals.
• Stay up-to-date with the latest social media trends, tools, and technologies.
• Evaluate emerging social media platforms and determine their relevance to the company’s objectives.

Content Creation and Management:

• Create, curate, and manage published content (images, video, written, and audio) that is informative, appealing, and consistent with the brand’s voice and style.
• Collaborate with designers, copywriters, and other team members to create compelling content.
• Plan and execute social media campaigns, including content, contests, and advertisements.

Community Engagement:

• Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales.
• Handle customer inquiries and complaints received via social media channels in a timely and professional manner.
• Conduct online advocacy and open a stream for cross-promotions.
• Act as a brand ambassador and ensure all social media interactions reflect the company’s values and mission.

Analytics and Reporting:

• Monitor and analyze social media metrics to gauge the success of campaigns and strategies.
• Prepare regular reports on social media activity, engagement, follower growth, and other relevant metrics.
• Analyze campaign performance and provide detailed reports with insights and recommendations.

Account Management:

• Oversee the company’s social media accounts on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
• Ensure all accounts are up-to-date with the latest features and best practices.
• Ensure brand consistency across all social media platforms by working closely with the marketing and product teams.

Crisis Management:

• Escalate issues to the appropriate internal teams when necessary.
• Handle sensitive situations with tact and professionalism to protect the company’s reputation.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong understanding of social media platforms, tools, and analytics.
• Proficiency in social media management tools
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative ideas.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Familiarity with SEO, web traffic metrics, and online marketing.
• ​Graphic design and video editing skills are a plus.