Social Media Marketer at Tariyaa Nigeria Limited

Job Summary

• Planning, implementing, managing and monitoring our company's Social Media strategy in order to increase brand awareness.
• Improve online marketing efforts and increase sales.
• Manage Tariyaa Travel social media accounts.

Responsibilities

• Managing the company's social media accounts and drive visibility
• Reviewing social media campaigns
• Creating content
• Scheduling approved posts
• Monitoring social media activity
• Developing marketing strategies for all our social media accounts.
• Stay up to date with latest social media best practices and technologies
• Collaborate with Marketing, Sales and Product Development teams
• Curate and manage all published content (images, video, written).
• Develop and expand community and/or influencer outreach efforts.
• Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.
• Provide creative ideas for content marketing through SM to increase brand awareness.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Adhere to rules and regulations.

Skills / Qualifications

• Excellent knowledge of Facebook, Twitter, LinkedIn, TikTok, YouTube, Pinterest, Instagram, and other social media best practices.
• Minimum of 2 years’ experience
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Excellent writing and copywriting skills
• Excellent communication skills
• Excellent written and spoken English
• Video editing (Tiktok, Reels)
• Photo editing skills
• Good photography skills
• Social media management skills
• Graphic design skills
• PR knowledge
• Marketing skills
• Extremely organized and sharp
• High emotional intelligence
• Knowledge of video editing will be an added advantage.

Key Specialties:

• Excellent understanding of digital marketing concepts and best practices
• Knowledge of Web analytics and creative content writing
• Hands-on experience with video and photo editing software and email campaigns.