Strategy and Digital Innovation Lead at Bluebird Communications

Job Summary

• As the Strategy & Digital Innovation Lead, you’ll be helping the team deliver on the promise of excellence through digital innovation.
• Your goal will be to conceptualize, lead and deliver winning digital marketing strategies leveraging new technology, socials, and innovative concepts and ideas to add value to clients’ brands.

Job Description

• Prepare strategy documents primed for presentation at pitches or strategic brand sessions.
• Develop and present strategy documents internally and externally
• Lead Pitch sessions and agency brainstorming sessions providing strategic direction for creative, content, media and socials.
• Identify opportunities for leveraging emerging technologies and trends to enhance business operations and create value for client’s.
• Regularly challenge Clients with new ideas that can grow their business and improve brand perception.
• Assist in supervising external research agencies that the Agency may commission from time to time.
• Collaborate with stakeholders to identify and prioritize innovative ideas that address client needs and drive business growth.
• Foster a culture of innovation within the organization, encouraging creativity and continuous improvement.
• Establish innovation frameworks, processes, and KPI’s to evaluate and measure the success of innovation initiatives.
• Evaluate the potential impact of new technologies and assess their feasibility for integration into the client’s business model.
• Actively participate with creative, media and community management teams to define client requirements, specifications, and acceptance criteria.
• Be an evangelist, championing the use of digital technology and practices to engender a digital mindset from the top down.

Requirements:

• Sound knowledge of all aspects of digital marketing, including Google Ads, Programmatic, Social Ads, SEO, etc.
• Strategic and innovative thinking and writing.
• Data gathering and analytic skills.
• Project Management skills.
• Stakeholder Management skills.
• Market Trend Analysis skills.
• Excellent use of Microsoft Office applications (Project Management, Visio, Excel, Word and Power Points).

Candidate Specification:

• BSc. in a related discipline
• Minimum of 4-5 years of job related experience
• Experience in leading digital marketing campaigns and projects
• True passion for digitization, and a real appetite for transformation.
• Excellent communication skills for building strong relationships with clients and to participate in various committees
• Related Digital Marketing Certification