Video Lead - Business Insider at Pulse NG

Job Description

• We are seeking a creative, strategic, and dynamic Video Lead to spearhead our video production initiatives across web and social platforms.
• The Video Lead will be responsible for conceptualizing, producing, and managing video content that aligns with Business Insider Africa’s brand, emulating the high standards of outlets like Bloomberg, Financial Times, Forbes, and CNBC.
• This role is ideal for someone with a strong vision for digital storytelling and the ability to drive engagement across multiple platforms.

Responsibilities

• Develop and execute a comprehensive video content strategy and ensure videos produced for all web, mobile and social pages are highly engaging, monetizable, and are consistent with brand guidelines.
• Create various video formats, including explainers, interviews, mini-documentaries, and news clips, tailored for web and social media platforms.
• Coordinate daily operations of the video team, overseeing pre-production, production and post production activities - ensure videos are delivered within agreed timelines.
• Overall responsibility for quality control - including proofreading and cross-checking facts, spelling, grammar, writing style, design pages, photos, images, sound, colour, etc.
• Overall responsibility for securing appropriate rights, licenses and clearances for video, image and soundtrack usage.
• Produce weekly traffic and other performance reports and actively identify and implement strategies to increase the viewership and reach of Pulse.
• Handle briefs for client videos, develop and pitch creative ideas and concepts, choosing the appropriate media and style to meet objectives.
• Work with the social media team to develop strategies that increase video views and drive engagement across platforms such as YouTube, Facebook, Instagram, LinkedIn, and Twitter.
• Ensure proper organization and safekeeping of video footage and logs.
• Assist with or assign team members for event coverage as required.
• Keep abreast of emerging technologies in new media, particularly video and design programs such as Adobe Premiere Pro, InDesign, Illustrator, Photoshop, 3ds Max, After Effects and other
• programs from the Adobe Creative Suite and others in order to deliver cutting edge work.
• Encourage a work environment of continuous improvement by leading and organizing team learning sessions and knowledge sharing on an ongoing basis.
• Communicate effectively with all team members and maintain strong, trusting relationships with all internal collaborators.

Requirements / Skills

• A bachelor's degree in Communications, Media Studies, Digital Media, Marketing, or a related field is typically required.
• Proficiency in video production processes, including scriptwriting, storyboarding, filming, editing, and post-production.
• Ability to develop and implement strategic plans for social video content, considering audience demographics, platform algorithms, and brand objectives.
• Strong leadership skills
• Deep understanding of digital content trends and best practices, with the ability to optimize video content for various platforms to maximize reach and engagement.
• Proficiency in video editing software such as Adobe Premiere Pro, knowledge of graphic design software (e.g., Adobe Creative Suite)
• Excellent verbal and written communication skills
• Strong interpersonal skills
• Strong problem-solving skills to address challenges related to video production, content distribution, and audience engagement.