Jobs at LOPTERRA

Position Overview

• As a Digital Marketing Manager, you will be responsible for managing our digital assets, driving sales, and implementing promotional strategies across various digital platforms. You will play a crucial role in shaping our brand's online presence, optimizing campaigns for maximum ROI, and fostering engagement with our target audience.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies, create and curate engaging content for our website, social media channels, email campaigns, and other digital platforms, to increase brand awareness, drive traffic, and generate sales
• Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels; Monitor key performance metrics and analytics to track the effectiveness of campaigns, and identify areas for improvement
• Create and curate engaging social media content for our website, social media channels, email campaigns, and other digital platforms.
• Monitor kep performance metrics and analytics to track the effectiveness of campaigns
• Identify areas of improvement and optimize performance.
• Collaborate with cross-functional teams including creative, product, and sales to ensure alignment and consistency across all digital touchpoints.
• Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and leverage this knowledge to drive innovation and growth.
• Conduct market research and competitor analysis to identify opportunities and develop strategies to maintain a competitive edge.
• Oversee the management of our website, including SEO optimization, user experience enhancements, and content management.
• Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.

Qualifications

• 2 years of cognate experience with a proven track record of success in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, etc.
• In-depth knowledge of digital marketing channels, strategies, and best practices.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Experience with e-commerce platforms and an understanding of online consumer behavior are a plus.

Why should you work for our client?

• Innovative Solutions: Our client is at the forefront of innovation, offering cutting-edge solutions that empower businesses to thrive in a rapidly evolving marketplace. Joining their team means representing innovative products and services that make a real difference for our clients.
• Uncapped Growth Potential: They believe in investing in their people and providing ample opportunities for growth and advancement, and you'll have the support, resources, and mentorship you need to succeed and reach new heights.
• Dynamic Team Environment: Our client's team is composed of driven individuals who thrive in a collaborative and dynamic environment. They foster a culture of teamwork, creativity, and continuous learning, where every voice is valued and every idea is encouraged.
• Competitive Compensation: They recognize and reward hard/smart work and success. Their team enjoys a competitive compensation package, including a base salary, and other incentives designed to recognize and celebrate achievements.
• Opportunity to Make an Impact: At our client's, your contributions matter. As part of their team, you'll have the opportunity to make a meaningful impact, not only for their company but also for their clients and partners. Your efforts will help drive growth, innovation, and success for everyone involved.

go to method of application »

Job Description

• Our client is seeking a dedicated Communication Officer, who is passionate about gender equality and skilled in using innovative media tools to amplify voices and drive change to join their dynamic team.
• The Communication Officer will be responsible for managing and enhancing the company's communications, both internally and externally.
• This role involves developing communication strategies, creating content, and ensuring consistent messaging across various channels.

Key Responsibilities

• Brand Building: Develop an organizational profile and brand using innovative media tools.
• Digital Platform Management: Maintain digital platforms, including their website, and facilitate engaging content.
• Content Alignment: Ensure consistency with brand design and periodically review content to align with themes and values.
• Strategy Coordination: Coordinate the implementation and improvement of communication strategy.
• Information Dissemination: Produce and disseminate informational materials such as newsletters and publications.
• Article Writing: Write articles on gender-based violence and broader development issues.
• Media Relations: Build and maintain relationships with media firms and platforms to promote our client’s work.
• Technical Support: Provide technical support to various units across the organization for content release.
• Press Releases: Draft press releases as needed.
• Impact Stories: Compile impact stories and feedback from our community for dissemination.
• Annual Reports: Design and produce annual reports.
• Fundraising Content: Curate content to galvanize public support (technical/financial) for our client’s work.
• Campaign Monitoring: Monitor, analyze, and report on campaigns, using findings to inform future initiatives.
• Reputation Enhancement: Seek opportunities to enhance the brand’s reputation and coordinate publicity events as required.
• Media Records: Maintain records of media coverage and collate analytics across communication platforms.

Qualifications

• Bachelor's Degree in Communications, Public Relations, Journalism, Marketing, or a related field.
• Proven 2 years of experience in communication and media relations, knowledge of best practices and emerging trends.
• Strong writing, editing and proofreading skills, particularly in topics related to gender-based violence and development issues.
• Proficiency in using social media platforms and content management systems.
• Excellent organizational and coordination skills.
• Creativity in developing engaging content and campaigns.
• Strong interpersonal and relationship-building skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong analytical skills to measure the effectiveness of communication campaigns/strategies.

Why you should work with our client:

• Advocacy and Awareness: Our client is at the forefront of advocacy efforts to influence policy and societal attitudes towards gender equality. Through our awareness campaigns, research, and policy recommendations, we strive to create systemic change that benefits everyone.
• Global and Local Reach: While they operate on a global scale, they are deeply rooted in local communities. Their dual approach ensures that they address gender issues both broadly and specifically, tailoring their interventions to the unique contexts of different regions.
• Join a Dedicated Team: By working with our client, you become part of a passionate and dedicated team that is unwavering in its commitment to gender equality, and together can achieve more and drive the positive change we all envision.
• Meaningful Impact: Our client is dedicated to creating a tangible and lasting impact on gender equality and women's empowerment. By collaborating with them, you become a part of a movement that is driving real change and making a significant difference in the lives of countless individuals.
• Expertise and Experience: With years of experience in the field, our client has developed a deep understanding of gender issues and effective strategies to address them. Their team of experts is well-versed in advocacy, education, and community engagement, ensuring that their initiatives are both innovative and impactful.
• Equal Opportunity: Our client is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.